I see a lot of people online who talk about having 10-20 websites that make $20 per day – adding up to a nice little income.
Now, in theory this sounds good. In fact, when I first started online I actually bought into the idea about having multiple sites.
But what I soon realized was that what ‘sounds’ good in theory doesn’t necessarily work in the real word.
When you have multiple websites – you spread yourself thin – never creating true leverage – never creating a TRUE asset.
Many people don’t realize just how much work goes into ONE website until they really get started.
Building an authority website takes time. But it’s WELL worth it. Whenever I started focusing on serving ONE market and building my list of subscribers around ONE market that’s when my profits started multiplying. With that kind of leverage you can literally double your income from one month to the next. You’re building a long-term brand.
From an SEO standpoint, a large authority site is going to perform better as well because it has more pages, you’re able to update it more often (freshness factor), more content also naturally attracts more backlinks (as long as it’s high-quality), you have more links coming from sites like Twitter, Facebook, etc…
It’s a laser approach rather than the shotgun approach.
All of your resources start compounding.
You become deeply ingrained in the wants, needs, desires, and frustrations of your target market – allowing you to create marketing messages that fit them like a glove.
Creating emails, articles, blog posts, and sales letters that speak to their deepest need.
Personally, I’d rather create something truly ‘World Class’ VS 5-10 average sites.
But whatever you do – Focus on getting ONE website profiting first!
I’d love to hear your thoughts on this as well!
1 site or 10 sites? Which do you think is better?
- Kim
