How to Get Free Press

Free press is one of the best ways to spread the word about your website, your product, and your brand. However, most people don’t know where to start. Fortunately, it’s really not as hard as you might think.

There are thousands of articles being published every single day on blogs, newspapers, and magazines. Bloggers, writers, and journalists have pages to fill and all of them are actively looking for interesting topics to write about.

Many people forget that PR is about public relations. It’s not just about writing a press release. It’s about getting to know the journalists. Find out what kind of stories they’re working on and see what you can do to help them. PR is really about listening and engaging key influencer’s.

You need to connect. Connect with journalists who are writing about stories in your industry. Send them a quick note to tell them what you like about their writing. Provide them with story ideas within your industry. Provide them with value and they will have open ears whenever you want to pitch your own story.

Using Social Media to Engage Your Visitors

Image Credit: Poster Web 2.0

Social Media has been defined thousands of different ways.

Wikipedia defines social media as,

“an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio.”

They go on to say that…

“Social media can take many different forms, including Internet forums, message boards, weblogs, wikis, podcasts, pictures and video.”

Brian Solis defines social media as:

“a shift in how people discover, read, and share news and information and content. It’s a fusion of sociology and technology, tranforming monologue (one to many) into dialog (many to many.)”

I’m going to give you my definition of what social media is and why it’s so important.

Confessions of An Underground Link Building Ninja

Before I get this post rolling, I’d like to confess something right up front. I’ve read a LOT of articles about link building. I’ve read endlessly about article marketing, press releases, social bookmarking, commenting, blah, blah, blah…. Aren’t you just a little bit sick of all the rehashed material. So here’s the deal. I want … Read more…