As you probably know, reach and engagement are going down across almost all social networks. Including Facebook, Twitter, Google Plus and Instagram.
In fact, Instagram has recently hit an 11-month low. With growth down 93% and engagement down 70%.
That means less and less of your followers are actually seeing your updates.
This is largely because the news feed is getting more and more crowded. With more people posting every day. To combat that, almost all of the social media platforms have rolled out algorithms that decide what to show in the news feed. So that you’re only seeing the content that you’re most likely to be interested in.
So… does that mean you should give up on social media?
Throw in the towel.
It just means the game has changed.
And you’ll need to change up your strategy.
But the good news is…
We have more ways to reach our audience now than ever before.
Through paid media, native ads, retargeting, influencer marketing, Facebook LIVE video, and now Facebook Instant Articles.