One Site or Many?

I see a lot of people online who talk about having 10-20 websites that make $20 per day – adding up to a nice little income.

Now, in theory this sounds good. In fact, when I first started online I actually bought into the idea about having multiple sites.

But what I soon realized was that what ‘sounds’ good in theory doesn’t necessarily work in the real word.

When you have multiple websites – you spread yourself thin – never creating true leverage – never creating a TRUE asset.

Many people don’t realize just how much work goes into ONE website until they really get started.

Building an authority website takes time. But it’s WELL worth it. Whenever I started focusing on serving ONE market and building my list of subscribers around ONE market that’s when my profits started multiplying. With that kind of leverage you can literally double your income from one month to the next. You’re building a long-term brand.

From an SEO standpoint, a large authority site is going to perform better as well because it has more pages, you’re able to update it more often (freshness factor), more content also naturally attracts more backlinks (as long as it’s high-quality), you have more links coming from sites like Twitter, Facebook, etc…

It’s a laser approach rather than the shotgun approach.

All of your resources start compounding.

You become deeply ingrained in the wants, needs, desires, and frustrations of your target market – allowing you to create marketing messages that fit them like a glove. Creating emails, articles, blog posts, and sales letters that speak to their deepest need.

Personally, I’d rather create something truly ‘World Class’ VS 5-10 average sites.

But whatever you do – Focus on getting ONE website profiting first!

I’d love to hear your thoughts on this as well!

1 site or 10 sites? Which do you think is better?

– Kim

  • Mary

    Hi Kim
    What would be the minimum amount of posts that one needs to have in order to be regarded as an authority site.
    My second question is if one has too many posts on one’s site,won’t that be a distraction from the visitors i.e they will spend the time just reading the posts instead of taking action to buy the stuff you are promoting?
    Confusing isn’t it? Let me know what you think please.Thanks

  • ooh. In my opinion, there has to be a balance. I’ve had friends who’ve had their one main domain stolen or have had their sites hacked – and lost everything since they had all of their eggs in one basket.

    Because of that, I have diversified some. For instance, I set up squeeze pages & sales pages on different domains & on different hosting accounts, etc. But, I do try to keep it to a minimum.

    So, would you consider that paranoid or smart? :)

    As always, love your stuff, my friend!

  • Very interesting question, Kim. I’ve gone from 1 site, to managing 200+, and then seeing the futility of that to scale all the way back to 5 now – and can see the logic of your arguments. At the same time, my good friend Nicole Dean has a very valid counterpoint… about putting all your eggs in one basket.

    Regardless of which strategy fits your taste and goals, I think you hit it out of the ballpark with that last comment/advice: “whatever you do – Focus on getting ONE website profiting first!” Truly GOLDEN!

    All success
    Dr.Mani

  • One thing I’d add to this though is that 1 is a dangerous number in business.

    Whenever your income is coming from 1 website, 1 traffic source or 1 product you’re leaving yourself and your financial well being in a very vulnerable position.

    1 sucks, 2-5 I think are the magic numbers :) diversify enough that you’re not completely screwed if that 1 website for whatever reason stops making money – but not too much, then you’re golden!

  • Hi Kim, i am new to your site and i totally agree with the post about 1 site or many sites. I have one main site that i have been working on for years and it is my top site. At times i have tried building multiple sites but none of them took off like my first site. So i figure, if it’s not broke then keep building on it. Great post.

  • Hmmm… I was just thinking about this the other day. You are probably right, I have over 60 sites now and I am beyond spread thin, and with the latest Google updates it’s getting harder and harder to run those 60 sites.

    BUT, I also think it’s a mistake to put all your eggs in one basket. This can also backfire at some point.

  • Many sites in the same niche and here is why.
    1. Seo goes faster on more focused sites
    2. Each site has less risk
    3. Get a starting income faster
    4. Hugh email list along with targed ones
    5. Can test different outsourcers

    Cons.
    1. more work
    2. harder to manage if you are not organized
    3. harder to oursource as a whole, unless your really good manager
    4. did i say more work?

    I spend 20 hours a week to manage about 24 projects…. 18 sites and a few facebook/twitters/youtube projects. Master one thing then create a system, rinse and …. well you get the idea :)

  • I totally agree with putting your energy in one site and making it EPIC. While it does seem like you’re putting all your eggs in one basket, there’s no reason you can’t make multiple epic sites – just don’t create them all at once.