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The Oprah Winfrey Guide to Social Media



Growing up, Oprah Winfrey was a staple in our family. My grandmother taped
Oprah’s show every day religiously at 4 o’ clock. So I got lots of ‘Oprah Time’.
I was generally just an innocent bystander – but my grandmother was a
hard-core Oprah Fan!

Now that I’ve grown up, I must admit I’m becoming a bit of an Oprah groupie myself :)

Not only for the show itself but also for the brilliance behind Oprah’s strategic
business vision. The iconic brand she has built. And the authenticity that
has built a cult-like fan base.

Oprah has built her community of raving fans simply by being Oprah. By being
real and authentic. We don’t think of Oprah as locked away in some Ivory
tower. We think of her as someone that we could chat with over coffee.
One of the most influential people of all time but yet undeniably human.
Her transparency is what attracts people.

What separates Oprah is her willingness to be completely human. Oprah has
never shied away from sharing the more intimate, personal details of her life.
She has openly shared incredibly difficult and personal topics such as being
raped when she was nine, using cocaine in her twenties, as well as her
ongoing battle with obesity.

Like all of us, Oprah has a story.

And her willingness to share that story is a big part of what has made her a household name.

This is also why I think Oprah is uniquely positioned to become the next social
media rock star.

Oprah joined Twitter back in 2009 – attracting 5.4 million followers with less
than 200 tweets under her belt.

But she just recently started truly engaging with her Twitter community on Sunday night when she
created her very first Tweetathon!

#OprahLiveTweet quickly became a top trending topic.

Can you believe it? Oprah is now using Twitter hashtags! This girls got skills :)

In fact, Oprah was even tweeting out videos on TwitVid.com – leading up to the premiere of
“Oprah Behind the Scenes”. She created videos
from her home, in the kitchen, and even on the treadmill!

Oprah’s very own brand of authenticity ;)


But it’s not just Twitter!

Oprah is flexing her social muscles across the web… with her own Facebook page, YouTube account, mobile applications, and ever her own “Oprah Community“.

Oprah is combining the power of traditional media with social platforms to widen
her audience and engage with her community on an even deeper level.

Using the very same tools that are available to us!

You have the opportunity right now to create your own brand
network, broadcasting your content via social media and building
a community around your brand.

And I’m going to show you the top 10 social sharing tools to help you do just that!

Oprah is already using quite a few of these and I’m sure she’ll be adding a few
others to her social toolbox soon.

Someone send her the memo ;)

1. TweetMeme Button – You’ll find the all-important ‘retweet’ button on every page of Oprah.com – along with the Facebook Like button (which we’ll be
getting to in a moment.) But the first key to going viral is making sure that
your content is easy to share. The two most important social sharing buttons
you’ll need on your site are Facebook and Twitter.

These two are like Big Foot and his kid sister, respectively. And when it comes
to Twitter, my favorite plugin for increasing your ReTweet power is called the
Tweetmeme Retweet button.

This powerful little plugin is used by some of the biggest websites online,
including TechCrunch.com, Mashable.com, CNET.com, Wired, Times Magazine,
and just about any website with a pulse.


2. Facebook Like Button – Facebook surpassed Google last year as being the top dog online. Facebook is allowing us to not only increase our traffic but also
to engage with our community and create conversations around our brand. The
easiest way to integrate Facebook into your blog is using the FB Like Button.

Using this plugin, you can position the Facebook Like Button at the top
and bottom of every blog post. Plus, what’s also really cool is that
for visitors who are logged into Facebook, the button is personalized to
highlight friends who have already liked the page – adding an additional
layer of social proof.

Whenever someone clicks your Facebook Like button, it automatically
posts a status update on their profile with a link to your article as
well. So now you instantly have increased exposure and visibility.

Are you starting to see why Facebook is becoming THE social powerhouse
online?

Social media is allowing us to build an extra layer of engagement that
WAY too many people are taking for granted. And those who start building
social equity now, are going to be the one’s to win the game. But even
more importantly, those who provide REAL value and build REAL relationships
are the one’s who are going to see exponential growth from the built-in
viral nature of social media.


3. Wibiya Sharebar. Here’s a cool tool that allows your visitors to
interact with your different social profiles WITHOUT leaving your website.
The Wibiya toolbar allows your readers to tweet, write on your Facebook
fan page and share your content directly from your website.

Wibiya also provides you with a feature-rich dashboard with full
statistics on how people are interacting with your toolbar.

Some of the top blogger’s using Wibiya include Mari Smith, Darren
Rowse’s Digital Photography School and Social Media Examineer.

They also have a number of add-on applications that allow you to add
lots of additional options. One of the cool one’s I saw was called
Notifier Pro – which allows you to create live notifications on your website.


4. Facebook Like Box

You’ll also find this little doozie on Oprah.com :)

The Like Box allows your visitors to like your Facebook Page directly
from your website. You can see ours in the right sidebar.

The Facebook Like Box is one of the easiest ways to increase your
fanbase.

You can create your own custom Facebook Like Box at
http://developers.facebook.com/docs/reference/plugins/like-box/

If you want to customize the look and feel of your Facebook
Like Box with css, check out this cool tutorial at:
http://www.daddydesign.com/wordpress/how-to-customize-your-facebook-fan-box/


5. Facebook Comments – I have to admit, this one has me pretty excited!

The Facebook Comments Box Social Plugin has recently added some
new features that have massive implications for us as marketers.

Each time someone ‘comments’ on your page, that comment appears on their
News Feed, which also links back to your website. Pretty cool, huh?

Each comment creates a built-in viral sharing effect as long as the user leaves
the “Post to Facebook” box checked when posting a comment.

Plus, the really cool part here is that you can put comments on ANY page.
It doesn’t have to just be your blog. You can put the Facebook Comments
on your webinar registration page, the thank-you page, the replay page,
Pre-Launch pages, and anywhere else your heart desires.

For example, let’s say I do a free webinar for my subscribers, I would add the
Facebook Comments Plugin to the registration page, the thank-you page, and
the replay page. Each page would include the same comments and social share
buttons. So you’ve now tripled your opportunity for increased engagement and
social sharing.

Sports blog network SB Nation reported a 4x increase in Facebook referral traffic after switching to Facebook Comments on their blog network. Examiner.com
saw Facebook referrals double. The traffic potential of Facebook comments is
incomparable to ANY of it’s current competitors.

However, I have to admit I haven’t switched my blog over yet because of the
limited login capabilities. The Facebook comments systems requires you to
login via either your Facebook account or your Yahoo Id. So still a bit
limited. But I’m sure additional options will be coming soon.

But I’m still hoping Disqus finds a way to integrate the new Facebook Comments system.

However, I will be using Facebook Comments extensively Live Webinar Events
and Product Pre-Launch Events.


6. Twitter Follow Badge – Looking for a really simple way to grow your Twitter followers? The Twitter Follow Badge is one of the easiest ways to get some
extra exposure. This WordPress Plugin creates a nifty little button that always
remains on the page as your visitors scroll through content. A quick and easy
way to instantly grow your Twitter following.


7. Digg Digg – This WordPress plugin creates a fully customizable floating ShareBar for your blog. Digg Digg is an all-in-one social voting plugin. It
creates a vertical toolbar that flows down the page as you scroll through
the content.

You can see the effect in action on every post at Mashable.com.

This simple plugin allows you to easily increase your exposure on sites like Digg,
Twitter, Facebook, and more. But you don’t want to add ALL of the buttons. I
like to keep it limited to the critical few that are going to give me the most bang
for my buck. So I keep it limited to sites like Twitter, Facebook, and StumbleUpon.


8. TweetChat.com – There are lots of ways to use Twitter to increase your
traffic. However, one of the more untapped avenues is a cool tool called TweetChat.com.

A TweetChat is basically a chat room based around a particular hashtag.

TweetChat.com allows you to host live Twitter Chats with your community.
They’re kind of like LIVE Webinars – but instead of being hosted through
something like GoToWebinar – they’re hosted through Twitter. Tweetchat
participants meet on Twitter at a set day and time and use a specific hashtags
to identify their topic.

Each TweetChat also gets it’s own dedicated ‘room’ at TweetChat.com. Now, I
know that can sound kind of complicated but it’s not. TweetChat simply allows
you to isolate the hashtag discussion from everything else going on at Twitter.

Simply go to TweetChat.com and enter your hashtag at the top.

A ‘virtual room’ is then automatically created with a continuous flow of
conversation that includes that specific hashtag.

This tool is a ‘must-have’ for the event organizer so that they can follow the
conversation of their event (i.e. TweetChat) without all of the other distractions
on Twitter.

TweetChat is a great tool for adding an extra layer of engagement and social
sharing for your events, webinars, and live trainings.

To learn more about how to best utilize TweetChats, check out some of the
articles below…

TweetChats – The Cool New Way to Network and Learn on Twitter
9 Tips on Moderating a Tweet Chat
Tweetchats: How They Help Grow Your Business
Follow-Up for Your TweetChat to Make It Continue Working for You


9. Vpype – If you want to take things to the next level, you can do LIVE
broadcasts with Vpype. Vpyp is the only live, interactive video broadcast
application made just for Facebook!

All you need is a webcam and a microphone to create your own show and chat
with your community in real-time.

This simple app allows you to add LIVE broadcasts to your Facebook page in
one click!

The web is becoming personal and social video is one of the best ways to
engage your community and build loyal fans.


10. Networked Blogs
My favorite Facebook App for automatically submitting your latest blog posts straight to your Facebook Fan page is called Networked Blogs.

Their syndication feature allows you to
automatically publish your new blog posts
to Facebook Pages and to your Twitter account.

Used by Seth Godin, Mari Smith, Techcrunch,
Mashable.com, SeoBook.com, and hundreds of other smart cookies ;)

Now is the time to start building your social equity on sites like
Facebook and Twitter. We are living through one of the golden
ages of entrepreneurship. Anyone with an Internet connection
has the opportunity to build their brand online. The gatekeepers
have been demolished and the playing field is wide open for
those who are willing to put in some sweat equity.

You’ve got the tools… now build your empire!

23 Responses to The Oprah Winfrey Guide to Social Media

  1. Stelsie318 says:

    Wow, Kim – this is a huge resource list. Thanks for your review of how Oprah is strategically using social media to expand and bond with her loyal audience. Your post has got a lot of lessons for any serious marketer to ensure to implement the 10 action items in this post.

    Thanks for sharing:)

  2. Larrymaczura says:

    Don’t really think you need Oprah…Kim….Hmmm interesting…………!
    sunseandsans larrymac ucandonline

  3. Anonymous says:

    Very nice collection, thx for the ideas! Some I’ve been using, some are new.

  4. Demond says:

    Thanks Kim. I am beginning to use social media more and more and these tools you provided will help me to set things up right the first time. Continued success to you for who you are and what you do.

  5. Joy says:

    Hi Kim
    Wow this is going to keep me busy for a while. I will be much to busy social networking to have a social life :-)
    Thanks for great info as always
    Joy

  6. Joy says:

    Hi Kim
    Wow this is going to keep me busy for a while. I will be much to busy social networking to have a social life :-)
    Thanks for great info as always
    Joy

  7. Joy says:

    Hi Kim
    Wow this is going to keep me busy for a while. I will be much to busy social networking to have a social life :-)
    Thanks for great info as always
    Joy

  8. Clifton says:

    Wow!! Great information Kim! Thanks for sharing these “golden nuggets” Yes, Social Media is Absolutely Indispensable!!

  9. Kim, This is great! information. Its nice to a comparsion to the Talk show Queen. Makes me think I do it, if she can.

    Alease

  10. I hadn’t come across Tweetchat.com Thanks for sharing!

  11. Bsaemann says:

    Kim,

    Great list…has a couple of tools I need to check out like tweetchat and the FB video app. I wanted to retweet the post but there is no TweetMeme!

    You need to get that back up!

  12. Coby Wright says:

    Thanks Kim!

    Facebook is quickly becoming everyone’s favorite traffic generating technique. I must admit that I have been slacking in this department, but will be improving that thanks to the “like” and “twitter follow” plug-ins you mentioned.

    I also found a plug-in yesterday by E. Brian Rose that allowed you to integrate your Fan Pages with your blog… I bought it but haven’t used it yet.

    Thanks for the tips!

    Cheers,
    Coby Wright

  13. Hi Kim,

    I use most of these, so if it’s good enough for Oprah is good enough for me ;-)

    Even though Oprah has a full marketing team behind her, it’s still so easy for the regular guys to use the same tools.

    Cool post Kim cheers.

    Dan Sumner

  14. Allen Walker says:

    Cool!

    That’s a great round up, Kim :)

    I use some of those as well, others I don’t really use because I don’t want to clutter up my site.

  15. Lucybyrd62 says:

    Great list Kim. This information is for the serious marketer. The twitter chat is a great resource. Thanks Kim

  16. Max says:

    Cheers Kim!
    This is a really helpful and timely post (for me anyway). I am slowly learning about social media and (to be honest) I only just joined twitter today. Talk about being behind the times Lol. I am slowly getting my head around that at the moment – it can be confusing for a newbie :s
    Your post will be a fantastic resource for me to refer back to as I become more familiar with all of the SM options.
    Thanks Again!
    (By the way I’m with you on the Oprah thing, she is a legend :)

  17. Dwight says:

    I really liked the social media aspect of this post, thanks for sharing some of the tools i’ve never heard of.

    Dwight Anthony
    Financially Elite Blog dot Com

  18. Marketing Minds says:

    Thanks so much for the post. I currently use a few of these social plugins, and will definitely be looking at adding some more to my arsenal.

  19. Ryan Powell says:

    Love Oprah and SM ;0) she is moving with the times and once again showing how business savy she really is.

  20. Emma Powell says:

    Such stellar business sense taking it to SM, Oprah you are rockin on girl!

  21. Kim, thanks for this valuable information. I’m using it as a check list, and RTing!
    Lori

  22. Tony Milano says:

     I have used all these plugins/services at some point. All good stuff if you can fit them into your plan. Nice to see what Oprah uses she seems to always be plugged into whats going on. Thanks for Sharing.

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