Have you ever thought about what sort of super power
you might like to have?
Flying, Invisibility, X-Ray Vision, Night Vision,
Mind-Reading, Super Speed, Time Travel… You can
see I read way too many comic books growing up.
But… there is ONE super power that you have
as a business owner.
It’s kind of like X-Ray Vision or Mind Reading :)
Allowing you to see exactly what your competitors
are doing at any given time…. Where their traffic
is coming from, where their advertising, guest
blogging, who their top JV’s are, and a whole
host of additional juicy info.
You just have to know where to look ;)
And in this article I’m revealing 7 super cool ninja
tricks for spying on your competitors.
So put on your spy glasses!
And let’s dive in…
1. Find out where your competitor’s traffic is coming from with Alexa.com.
Most of you have probably heard of Alexa.com but most
people don’t realize it’s true marketing potential.
You see what I love about Alexa.com is that it uncovers
literally hundreds of different traffic sources.
Not only can you see your competitor’s traffic stats
but you can also see their top traffic sources
by looking at the Clickstream.
Here are a few examples:
You’ll notice that Pinterest jumped into the
top 10 traffic sources on BodyRock.tv :)
Some other top traffic sources include Facebook,
Twitter, BlogEngage.com, and Google (of course ;).
Alexa is a really great starting point to find out
who’s sending the majority of traffic to your competitors.
You can uncover potential affiliates, top
advertising spots, guest posting opportunities,
and much more.
But we won’t stop there :)
Here’s another cool trick for you…
2. Find out EXACTLY where your competitors are guest posting.
As you guys probably already know, guest blogging is one of the
best ways to drive laser-targeted traffic, build high-quality
backlinks, and build relationships within your industry.
But how do you find the best places to guest post?
First find out who the most prolific guest bloggers are
within your market.
Once you’ve done that we’re going to do some special Google
searches to find out ALL of the websites where they’re guest
So let’s roll through an example real quick.
One person who has done a LOT of guest posting in the IM
industry is Ann Smarty.
Now in order to find out all of the different places
where she has guest post I would go to Google and
type in the following searches:
“Ann Smarty” + “This guest post was written by”
“Ann Smarty” + “This guest post is from”
“Ann Smarty” + “This is a guest post by”
“Ann Smarty” + “This is a guest post written by”
“Ann Smarty” + “guest post” (sometimes you can just use this one alone)
Try those out and you’ll soon have a complete list of
places where you can guest post.
Also, if you’re wanting to look for potential guest post
opportunities within a certain industry, here are some
other Google Searches you can use:
Replace ‘Fitness’ with your own keyword term:
Fitness + “Submit Article”
Fitness + “Add Guest Post”
Fitness + “Guest Bloggers Wanted”
Fitness + “This guest post was written by”
Fitness + “Become a Guest Writer”
Fitness + “Submission Guidelines”
Fitness + inurl:guest-post-guidelines
Fitness + “Now Accepting Guest Posts”
Fitness + “My Guest Posts”
Fitness + “Submit a Guest Post”
Fitness + “Guest Post by”
Fitness + “Write for Us”
These cool little Google search queries will
unlock hundreds of new traffic sources within
3. See what your competitor is Split-Testing.
Next up is a site called the Wayback Machine.
This free tool reveals YEARS of split-testing data.
You can find this tool at http://www.archive.org/.
Basically, this website allows you to see what
your competitors websites look like over time.
Here are some interesting examples to look at:
http://wayback.archive.org/web/*/http://www.womenapproachyou.com (Check out how their squeeze page has changed over the years. Priceless data.)
4. Keep a close eye on your competitors.
Want to find out exactly when your competitors make
a change to their landing page, squeeze page, or sales page?
You can use a service like Copernic Tracker to
keep tabs on what sort of changes your competitors
That way, you’ll know exactly when they’re testing
a new headline, design, offer, etc…
Pretty cool huh? ;)
5. Find out what sort of Dispaly Ads Your Competitors are running.
Here’s a really cool tool for any marketer.
It’s called Moat.com and it’s essentially a banner search engine.
It allows you to search thousands of banner creatives from
companies across the web.
Lots of competitive intelligence and marketing goodness…
6. Study their backend.
Ok, that sounded kind of weird ;)
But you can learn a lot by studying OTHER people’s
sales funnel (especially outside your own market).
A lot of times people start doing the same ‘ol thing
within a certain industry. But by studying OTHER
markets, you can often find new ideas that you
can implement into your business.
I like to study the most competitive markets online
because that’s generally where the most innovation
is taking place… The Dating market, Relationships,
Health & Fitness, Weight Loss, and Finance. Study
those markets voraciously and you’ll find LOTS of
ideas for your own business.
7. Get on Their List.
Yes, I know your inbox is probably already full.
But I would strongly encourage you to become a
subscriber of ALL of your competitors.
Plus, you can get an even deeper view of their business
by purchasing their products. That way, you’re able to
see their backend funnel and see exactly how they market
to their buyers specifically.
Study ALL of their different marketing funnels:
* The Prospect Follow-Up Sequence
* The Buyer Follow-Up Sequence
* Testimonial Acquisition
* Affiliate Follow-Up Sequence & Training
And of course – you can often times get more innovative
ideas by studying the different marketing funnels of
people OUTSIDE of your market.
Within any one particular industry, different strategies
tend to start repeating themselves. But… if you study
OTHER industries – you can often find new innovations to
bring to your own market.