Unusual Traffic Strategies

(Part 1 of 3) – Unusual Traffic Strategies for 2016

Unusual Traffic Strategies

We’re starting a brand new series this week all about new and unusual traffic strategies for 2016.

This is Part 1 in a 3-part series.

I’ve personally been seeing a lot of “rehashed” traffic strategies lately.

Just the same thing being repeated over and over.

Things like…

Content Marketing
Guest Blogging
Facebook Ads
Blogger Outreach
Social Media
Link Roundups
Pinterest Group Boards
Google Plus Communities
LinkedIn Groups
Sub-Reddits
Podcasting
Solo Ads
Ad Swaps
SEO

Guess What?

All of those are great.

But I’m ready for something fresh.

And that’s why I’ve created this 3-part traffic series.

To share with you some of the latest traffic strategies that are working RIGHT NOW.

And a few that you may not have heard of yet :)

So let’s dive right in to Unusual Traffic Strategy #1:

“Push Notifications”

These have become a staple on our cell phones. They’re those little messages you get on your phone telling you that someone has posted on your Facebook wall, or someone has sent you a friend request, or
that it’s your turn on “Words with Friends”.

Push notifications we’re originally introduced by Apple in 2009 to provide a way for mobile app developers to re-engage their users.

They quickly became one of the main marketing channels for mobile apps.

But…

This technology has now come to the desktop.

Which means that your website visitors are now able to “subscribe” to your website without providing any contact information. No need to enter their name and email. They can subscribe to “desktop updates” with just one click.

Here’s what it looks like in action:

And here’s mine:

If you’re on Chrome, Firefox, Safari, or an Android phone – then you’ve probably seen it at some point :)

But if not, you can also sign up using this big green button below…

Once your visitor has signed up for your push notifications, you’ll be able to send them short, quick messages anytime you want. Kind of like a “tweet” but sent directly to their desktop.

You can use these instant notifications to let them know about new blog posts, YouTube videos, webinars, or even product promotions.

What’s interesting about these notifications is that they are delivered in real time. You can send out a message just like you would to your traditional subscribers. But… this message is sent directly to their mobile device or desktop computer.

So no more worrying about whether or not your email gets through the spam filter. Or lands properly in their inbox.

Push Notifications are delivered straight to their desktop.

With an average click-through rate of 20% – 25%.

Compare that to the average email click-through rate of 3-4%.

That’s a 700% improvement.

In fact, that’s a higher CTR than almost ANY other distribution platform online. Including Facebook, Twitter, Pinterest, Instagram, SMS, and email.

But keep in mind – I’m not recommending that you use this in place of email marketing.

But rather as an additional layer to your content marketing.

Push Notifications are a distribution outlet just like any other.

And by engaging with your audience on multiple platforms (Twitter, Facebook, Pinterest, Email, and now through Push notifications) you’ll be able to generate even more traffic and exposure.

It’s all about delivering your message via multiple platforms.

And push notifications give you a very powerful, seamless way to distribute your content directly to the desktop.

So yes (if you’re wondering) Email Marketing is still KING.

But push notifications are looking pretty sexy.

And I think you two should get into a serious relationship :)

 

Setup Push Notifications on Your Website in 5-Minutes (for free!)

You can build a list of up to 500 “Desktop” subscribers (for free) using a service called PushCrew.com.

In fact, that’s what we’re using here on BuzzBlogger.com.

Once you sign-up for a free account, you’ll get instant access to your dashboard.

Next you’ll need to install PushCrew on your website. Which you can do easily in just a few minutes using their WordPress plugin.

Once installed, your website will automatically start inviting visitors to “subscribe” to push notifications.

You can customize the modal inside your dashboard.

From here you can upload a custom image, headline, and button text.

This is also where you’ll send “notifications” to your subscribers.

Notifications sent to your desktop subscribers can include a 48 character title. 100 characters in the main message. And a URL.

You can also include a custom image.

As soon as your push notification has been sent, PushCrew will give you real-time data on how many clicks you’ve received.

Another cool feature is their Welcome Notification.

This gives you the ability to send an immediate notification as soon as someone subscribes.

This allows you to incentivize your visitor to subscribe to push notifications.

Because as soon as they do – they will receive an immediate link to your free gift.

If you’re an ecommerce site, you could offer your visitors 10% off their first purchase in exchange for signing up for push notifications.

A LOT of cool things you can do here using the Welcome Notification.

It’s similar to the email that is sent out immediately after someone subscribes to your newsletter.

But with push notifications – everything is being delivered directly to their desktop.

No need to enter their name, email, nada!

Simply send short, punchy messages direct to the desktop and start generating hundreds of visitors
to your blog each time you hit “send”.

It’s a beautiful distribution outlet that you can add on top of your email marketing.

Plus – it’s just a lot of fun too :)

Sending messages that go straight to the desktop.

Get 700% more clicks by sending messages directly to your visitors desktop. Click To Tweet

 

  • Cool tip Kim. Before I even read your post I followed the pushcrew link as I thought that’s cool, how did Kim do that. I hadn’t seen that before (I’m on desktop) I . I signed up to push and then read your post ha!

    • Nice! I think you’re going to start seeing a LOT more of this :) We’re doing a lot of behind-the-scenes testing right now and I’ll be sharing some more tips soon!

    • same here Rod. I followed the link before I read Kim’s email too. I think this is a really cool feature. I loo forward to the updates you’ll share on this in future. Thanks for sharing this `Kim!

  • David Bishop

    This push button notification is really state of the art to reach your audience. Well done Kim for letting us know.

  • First class Kim. The only limitation seems to be max of 500 ‘subs’. Is that correct? PS. I’ve avoided all ‘push’ invites I’ve seen so far, but today accepted yours. Must be your personality :)

    • Hey Jonathan! Great to see you :) The max is 500 for the free account, It’s paid after that. There are a number of different companies that offer Push Notifications – but PushCrew is my favorite right now. Cheers, Kim

  • That’s cool to see that you’re recommending push notifications Kim. :)

    We have been testing PushCrew for some time now on a couple of projects, and although their system is nice (the messages go through well and look good), they do lack some functionality. Like setting up several messages to be sent automatically as an Autoresponder sequence for example, (SendPulse can do that but doesn’t have the nice customisation of the initial message).

    The push notification provider that looks best to me at the moment is OneSignal, but none of them are “perfect”.

    I might just get my own team of developer to build a better version, and start to offering this service to others. It’s certainly going to be a growing market after Google Chrome and Mozilla’s recent introduction of push notifications. :)

  • That’s cool to see that you’re recommending push notifications Kim. :)

    We have been testing PushCrew for some time now on a couple of projects, and although their system is nice (the messages go through well and look good), they do lack some functionality. Like setting up several messages to be sent automatically as an Autoresponder sequence for example, (SendPulse can do that but doesn’t have the nice customisation of the initial message).

    The push notification provider that looks best to me at the moment is OneSignal, but none of them are “perfect”.

    I might just get my own team of developer to build a better version, and start to offering this service to others. It’s certainly going to be a growing market after Google Chrome and Mozilla’s recent introduction of push notifications. :)

  • I have been on the Fence since I have seen them but dont want anything getting pushed to my phone… I get once opted in its would be much higher open rate… but what are the actual PUSH IN rates… or OPT IN Rates rather?

    • Hi Simon! Great to hear from you :) These notifications are actually sent directly to the desktop. Not the phone. Your visitors can “opt-in” via their phone if you have that feature activated. But that would be specifically for those browsing your website via their mobile phone.

      The opt-in rate right now is around 10% for push notifications. Probably due in large part to being new and unique.

      But keep in mind that you can also incentivize people to subscribe to your push notifications with a free gift. Just like you would for your email subscribers. You can even create a “landing page / squeeze page” where you can invite people to sign-up for push notifications in exchange for a free ebook / checklist / etc.

      Let me know if you have any other questions.

      Cheers,

      Kim

  • Hi Kim,
    Awesome advice! I have never accepted any notification from any website till now, just because I think they will spam my time and computer with so many notifications.

    I wanted to ask you, how long this notification stays on your readers’ desktop? Or will it disappear instantly?
    Cheers!

    -Swadhin

  • Desktop notifications have been around since I believe the mid 2000’s.

    I think the late Corey Rudl’s company, Internet Marketing Center, was one of the first (if not the first) to have a software program to do this kind of thing. But it seemed like it never caught on for whatever reason (I thought it was kinda cool).

    Now it’s making a comeback and hopefully it will be a useful arsenal for marketers like us.

    Thanks for these awesome tips Kim – keep em’ coming!

    • Hey Corrisa! I LOVE that you mentioned Corey Rudl. He was one of my biggest inspirations when I first got started online. It sounds like you’re an old-timer like me :) At least in Internet years.

      That’s where I first saw desktop notifications as well. Although the technology back then was quite different than what is used today. In fact for some Internet browsers (like Google Chrome), push notifications just became available last year.

      I think they’re much more likely to stick around this time. And it’s definitely one of the main distribution outlets that we’re going to be focusing on in 2016. I’ll keep you updated with case studies :)

      And boy do I wish Corey Rudl we’re still around! It would be incredible to see what sort of products and services he would be developing. He was always WAY ahead of his time.