7 Ways to Make MORE Money From Your Blog

Lots of bloggers come online with the dream of starting their
own blog, quitting their day job, and making a full-time income
online.

Unfortunately, only a handful of people make it to that point.
Most bloggers burn out in the process. At the end of the day,
they have a hobby, NOT a business.

If you want to build a REAL business online, your blog should
serve to build your list, provide massive value, engage with
your audience on a deeper level, and lead your readers into
your sales funnel.

In this article I’m going to show you 7 ways to turn your
blog into a REAL money-making asset in your business.


1. Sidebar Image Ad.

Most people aren’t making the most of their Sidebar. Instead
they’re using it to list their ‘latest comments’, ‘latest posts,
and their ‘latest tweets’.

Well… that ‘latest’ information is not going to make you a dime.

So instead, let’s use that valuable real estate to promote
your own products (or an affiliate product).

Create an enticing, eye-catching banner that converts your
visitors into buyers.

You can see an example in the right-hand sidebar of this blog.

The LESS you have in your sidebar, the better!

Because it INCREASES the chance that they’ll click on
what YOU want them to click on.

So declutter your sidebar and see what you can take out.
The more widgets your plop onto your sidebars, the more
confused your visitor gets. And a confused visitor does
not take action. They leave.

Instead, limit your sidebar to 3 items at most and make
them the critical, money-making items in your business.
(i.e. Opt-In Box, Product Promo, and Affiliate Review Pages)


2. Post Recent Reviews in Your Sidebar.

Now that we’ve got your sidebar cleaned up, let’s optimize
it for maximum profits.

Instead of listing your ‘latest’ blog posts or your ‘most popular’
blog posts – why not list the articles that make you money!

I would recommend listing your product review pages in
the sidebar. If you’re going to list any of your blog
posts in the sidebar – why not make them your most
profitable pages?

Let’s be more strategic…

Find out EXACTLY which of your blog posts is most profitable.

Which one’s are converting more visitors into sales?

To figure this out you’ll need to use tracking links.

But for starters, let’s put the product review pages
in the sidebar. These are specific pages that review
some of the best products from within your industry.

So for example, in my market I might list product reviews
for Aweber, Bluehost, OptimizePress, and Easy Video Player.

And instantly, you’ve now maximized your chances of making
affiliate sales.


3. Teaser Posts

If you have a membership site, here’s something super simple
you can do to increase sales…

In addition to your regularly scheduled blog posts, create
a ‘teaser’ post each week that highlights some of the
best content from your membership site.

In this post, you’ll give an overview of your premium content.
You tease the reader about what’s ‘behind the curtain’. Tease
the benefit but don’t give away the details.

As said best by Jimmy D. Brown, ‘useful but incomplete’.

Then underneath the teaser post – put a link to the
sales page where they can get the rest of the content.

When done properly, this alone can bring in a steady
new flow of members into your site.


4. Footer Image Ad.

Once someone has read your blog post, they’re going to be hungry for more!

So give them an opportunity to get more information on that topic.

EVERY piece of content should LEAD somewhere.

If I’m writing an article about how to build your subscriber
list, at the end of the article you can transition naturally
into recommending your favorite pop-up software.

One of the BIGGEST mistakes that bloggers make is NOT
integrating their valuable content with useful product promotions.

You can see an example of one of our own footer image
ads at the end of this post.

Notice how I’ve used a bit of creativity to grab attention
and funnel my visitors to the sales page.

Remember, the more eyeballs you get on the sales page – the
MORE sales you make.


5. Johnson Box at the TOP of each Blog Post.

This is perfect for when you’re running a holiday special.

Put a Johnson Box at the TOP of each blog post that points
to your special offer.

For example…

“Click Here to Save 90% off of ALL of our VERY Best Products…”

OR

“It’s my Birthday! Get Everything Half-Off!”

Of course, you’ll want to use these special offers sparingly.

Otherwise, they would no longer be special.

But when used properly, they can bring in cash windfalls
throughout the year.


6. Featured Post: On the front page of your blog.

Do you have ONE blog post that performs especially well?

One that does a REALLY good job of converting readers into buyers.

If so, then why not feature that at the TOP of your homepage.

This is super simple to do in WordPress – but the feature is
kind of hidden.

So when you’re editing a post, look at the “Publish” settings
on the right-hand side.

Click to Edit the “Visibility” settings. From there you’ll
be able to make that particular post sticky.

That post will now be positioned at the very top of the
home page. Driving more traffic and increasing your
profits!


7. Pop-Over

If you aren’t building a subscriber list, then every single
person who leaves your blog is gone (and probably for good).

It’s highly unlikely that they’re going to remember to come
back to your site.

So instead, why not build a perpetual traffic machine?

With an email list, you have traffic on tap.

A lot of people (especially bloggers) make the mistake of NOT
building their subscriber list. When in reality this should be
the #1 focus in your business.

This is where the MAJORITY of your profits will come from.

So you need to be making every effort to convert your
visitor into a subscriber.

And one of the best ways to do that is using a pop-over.

Your subscriber list is the lifeblood of your business. It’s the
money engine in your business.

I wish someone would have kicked me in the butt, knocked me
in the head and forced me to start building my list from Day 1.

When it comes to building a business online, nothing generates
on-demand traffic and long-term revenue like a list of engaged
customers and subscribers.

I’m personally able to send an average of 3,000 clicks per email.

Imagine being able to command that kind of traffic. Sending 3,000
people to your latest blog post. 3,000 people to a webinar
registration page. 3,000 people to an affiliate promotion.

That’s the power that comes with doing email marketing properly.

 

38 thoughts on “7 Ways to Make MORE Money From Your Blog”

  1. Hi Kim,
    I just added a top posts widget to my blog yesterday and now after reading your post I am thinking of removing it.

    I generally go through a process of tweaking my blog once a month, removing things and adding others just to see what converts well and what doesn’t.

  2. “Well… that ‘latest’ information is not going to make you a dime.”
    Haha…Sage advice, and something I’m going to change immediately. Thanks for the heads up and all the other great tips.

  3. DANG! I get so much value from you! I’m all puffed up that I’m in your marketing lab program. What an honor to have you as my mentor Kim Roach. You are the best of the best. I will buy anything you send me! Really anything. Why? Because I know it’s going to be jammed freakin’ packed with amazing value! It’s so clear that you are deliriously in-love with what you do and you truly love the folks on your list and we love you!

  4. Good info here kim! I’m one of the folks who’s been able to do blogging full time and I agree… it requires passion and a ton of hard work! Of course, you’ve helped me along the way and I appreciate that.

    One tip I might add (tho it does cost money) is https://www.crazyegg.com/ — if you want to know if people are clicking in your sidebar, try this out for a month or two (get the $10/month plan). It will give you several views of individual clicks on your page… you talk about cleaning out what isn’t working, well crazyegg will show you what people are clicking and what they aren’t! 

  5. Some very nice ideas here Kim. Just the other day I optimized my new blog for 2012 with

    a “bottom post ad” and also a “sidebar” ad, after one of the Marketing Lab webinars. It’s
    already helped to bring in a few sales as well:-)
    I’m certainly going to test out a few more of these ideas, as well. Thanx for sharing them!

  6. Kim, whenever I get an email from you, I can’t open it fast enough.  Your blog posts always have some fantastic information, and I wish you wrote more of them!

    Also, you are one of the most honest marketers out there, and I try to model my own ethics after yours.

    I just recenttly (within the past 6 months) was able to quit my “9-5” and make a full-time living online, and I know I’m one of those “few” that cracked the online income code.  for that, i’m thanksful.  But, I certainly couldn’t have done it without the help of marketers like yourself.

    Keep up the great work!

  7. This is blogging for Internet marketer. I often see super talented bloggers that do a really poor job at marketing. If they used a few of your tips (or all of them), they would be able to increase their income by ten fold.

    Franck

  8. Hi Kim

    I know this is quite an usual comment, despite have to say it again ….A Great Post yet again!

    You just outlined the exact ways of optimizing each and every aspect of a blog, whether its the side bar , the feature posts, the footer image, or the post itself (the teaser post concept)…. I think these strategies makes your blog into something that is compelled to earn you some decent hard cash.

    And Chris Mollo said already, You are very few of those marketers, whose emails and posts are awaited eagerly by your followers. If someone is really interested in the concept of making money online, he or she will just open your mail without fail. That’s the power of your awesome content.

    Thanks a lot for this great post Kim…. Keep it coming!!

    Amitav

  9. Hi Kim

    I know this is quite an usual comment, despite have to say it again ….A Great Post yet again!

    You just outlined the exact ways of optimizing each and every aspect of a blog, whether its the side bar , the feature posts, the footer image, or the post itself (the teaser post concept)…. I think these strategies makes your blog into something that is compelled to earn you some decent hard cash.

    And Chris Mollo said already, You are very few of those marketers, whose emails and posts are awaited eagerly by your followers. If someone is really interested in the concept of making money online, he or she will just open your mail without fail. That’s the power of your awesome content.

    Thanks a lot for this great post Kim…. Keep it coming!!

    Amitav

  10. Hi Kim,
       Thanks so much for all your tips, it’s good to come to a blog and really learn something. Online marketing is a work in progress and I try to learn something everyday, I do that by coming to your blog..
                                     Thanks,
                                         Jan

  11. Great info. Love your suggestion about declittering and only focusing on the most profitable banner ads or links. What’s a good conversion rate to look for when testing which banner ads to include on your side bar?

  12. Hi Kim:
    Great tips. For the sidebar images, is there a wordpress plugin that would help me with that? I would like to incorporate this, just not sure how to do it. Is there a widget you would recommend?

    Thanks,
    Pat

  13. As usual, great content. Although delete 95% of my email from other marketers, I always save yours for reading. How you treat your list is a great model for all of us to follow.

  14. Hi Kim, valuable info as usual…however i got a question…when using wordpress, is it better to create pages rather than posts for my content ? or it really does not matter whether its either of them ?? im about to begin my first website with my content all ready but do not know which is the best strategy to use basically for ranking purposes, thank you

  15. As usual the high quality and helpful content. I really admire the blog posts from you as they had really helped me alot in the SEM process and deriving the profitable strategies.
    I still have a question what if google dont allow you to to use the adsense service over your blog? how we add the adsense service after getting banned once by google? Can we use the same account again after some period of time or we have to make a new one?
    Please Kim Help me out with this.

    • Hi Rahul,

      Personally – I wouldn’t be using Google Adsense to monetize the site. There are soooo many (much more profitable) options for monetizing your blog. I would recommend promoting affiliate programs, your own products, or even selling advertising directly to the vendor. So I would first recommend starting with a more profitable business model.

  16. Totally agree with this great post. More than anything else, I think one of the most important things here is this, “with an email list, you have traffic on tap” 

    So true, AND it reduces your dependency on the search engines or the latest algorithm change du jour that has everyone yelling that the sky is falling.

  17. Hey great information you have provided there, some really useful stuff to get people going when monetizing your blog. Forgive me for asking, but do you think you can monetize too much and take away some of transparency? making affiliate earnings, subscribers and sales is great but if it’s everywhere you turn, would this not deter you from the blog? whats your take Kim?

    Dan

    • Hey Daniel!

      Great question. There’s definitely a balance to it. You certainly don’t want your blog to look like a billboard. But, if you have a good product – then you’re doing yourself a disservice if you don’t get it out there in front of your readers. If you’re truly providing great value on your blog, then your readers will naturally want to go to the next level with you.

  18. Hey Kim!

    It would have been great if you had provided 1,2 or even 3 tips, but 7? WOW! I’ll implement as fast as I can, and appreciate so very much your generosity in sharing your knowledge. :)

    Take Care,
    – Carol

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