My 2012 Goal Post

Happy New Year everyone!!

Like most of you, I have been planning my strategy for 2012.

I’d love to hear what you guys have in store for 2012 and I
thought I’d share some of my
own goals as well.


We hit the six-figure mark two years ago so a lot of what I’ll be
doing this year is more of the same.

That’s one of the biggest keys I’ve learned – staying laser-focused
on the fundamentals. You don’t build a six-figure business by
purchasing every bright shiny object. In fact, you build a six-figure
business by ignoring and filtering most information while staying
laser-focused on the high-leverage tasks in your business (i.e. list
building, product development, and conversion)

Remember, at the end of the day every successful business is
really built around 3 main principles.

* Traffic

* Offer

* Conversion

So without further ado, here are some of my own goals for 2012…

1. Build a list of 60,000 subscribers.

This is my big, hairy audacious goal for 2012. We’re just about to
hit 30,000 subscribers. And this is definitely a BIG goal but it’s much
easier to scale once you’ve already built some leverage into your business.

And my subscriber list is THE #1 asset in my business. So it’s also
our main focus. Building the list and providing massive value to our existing subscribers.

At the end of each day, I ask myself 2 questions…

1. What did you do today to build your list?

2. What did you do today to engage with your list?

Ask yourself those two questions every day and you’ll
have your best business year ever.

2. Build our new membership to 1,000 members in the first quarter of 2012.

I launched a new membership site at the end of 2011 and we brought
in a little over 600 new members. Which I am still celebrating :)

But in the first quarter of 2012 (by March 31st) I want to take that
up to 1,000 members. Of course, with a membership site – you’re
always going to lose some of them as well. But we have a number
of retention strategies in place to keep members engaged and active.

3. Create 7 Profit Centers.

Products and offers are the cornerstone of every business.

The main funnel in our business is centered around our membership
site. So the squeeze page and the follow-up sequence all lead people
into the membership site.

But I also plan on releasing 6 other products and promotions
throughout the year. This could be content that we repurpose
and repackage from the member’s area. Along with some
Firesale / Blowout sales – which have always done really well for us.

4. Humanize My Business on an Even Deeper Level.

One of the biggest things you can do to stand out in your market
is to add your personality into everything you do.
(emails, video, articles, podcasts, etc…)

Personality is becoming the MAGIC sauce in your business.

The old ways of marketing are no longer going to cut it.

People are buying from people they know like and trust.

And more often than not, people are buying from ‘personalities’.

Some of the people who do this REALLY well online include:

Travis Sago
Chris Farrell
Mari Smith
Gary Vaynerchuk

People rush out to buy Oprah Winfrey’s recommendations because
she own’s massive emotional equity. She has incredibly loyal, raving
fans because she ‘HUMANIZED’ her business.

You want your readers to ‘tune in’ to your content like they would
their favorite talk show or their favorite tv show.

I’ve infused my personality into my content and email for a long
time now but this is something I plan on taking to a MUCH deeper
level in 2012.

One of the biggest steps I’ll be taking to humanize my business
on a MUCH deeper level is…

* LIVE Video (posted to my blog and on Facebook)

There is NO comparison to LIVE video where people can see your
face and read your body language. It’s one of THE fastest ways to connect with people.

5. Reach 12,000 Facebook Fans by December 31st, 2012.

As part of humanizing my business, I’m also going to be engaging
and interacting more on Facebook. Facebook is a REALLY great place
to engage with your audience.

I currently have 2,125 followers on my fan page and I plan on
taking that to 12,000 followers by the end of 2012.

My main focus in business will ALWAYS be my email subscriber
list – but you simply can not ignore social media anymore.

It’s becoming a VERY effective platform for growing your community,
engaging with your subscribers, and spreading your message.

When you’re in business for yourself it’s critical that you stay
focused on the high-leverage, profit producing activities in
your business.

That’s why I’ve centered all of mine around activities that will
push my business forward. Remember, it’s all about TRAFFIC,

6. Create Systems & Processes that Give Me More Time to Focus on High-Leverage Activities.

We often start a business in order to spend more time with
our families, to escape the daily grind, to travel, and to live
a life of our own design – but what often happens instead is
we become chained to the business itself.

At this point it becomes more and more important to create
systems and processes in your business – which you can then
hand off to a virtual team member. You create step-by-step
systems in your business that handle customer support, affiliate
support, tech tasks, shopping cart setup, forum moderation,
membership management, etc…

So that’s also part of my plan for 2012.

Creating processes and systems that free me up to focus on
creating great content and other high-leverage activities.

As you guys know, I LOVE the game of business – but a business
should serve the lifestyle you want to create.

It’s about living more, not just working less.

Let’s make 2012 an EPIC Year!!

I’d love to hear some of your goals as well so please leave me a comment below :)



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