24 Things I’ve Never Told You


I’m working on my first cup of coffee this morning and I’ve
decided to use today’s post to have a bit of fun…

People oftentimes forget that business should be fun.

So much of what’s written online today lacks any sense of personal
connection. Most people are simply afraid to REALLY be themselves.

So instead they try to act ‘professional’ and all of they’re writing
comes out dry and dull.

Or, even worse, they try to be like someone else – and they end up
looking like a bad Elvis impersonator… The ‘bloated’ version with a
lousy voice.

Not pretty!

So let’s put away the Elvis costume and bring out the
real McCoy! Raw…Rebel…Quirky…and 100% human.

Your readers will be attracted to your weird quirks because they
make you human.

When your flawed your real.

Business is about HUMAN connection. And the only way to truly
connect is by being completely you.

Your emails, your videos, your articles, every piece of content
should be branded with your personality.

Way too many people online are presenting some watered-down
version of themselves. Afraid to be their quirky natural self.

But that’s what people really want… the HUMAN connection.

So in order to prove that I’m not a robot that stays locked
in a marketing laboratory all day, I’ve decided to share 24
of my own quirks, habits, and closely guarded secrets…

1. I have a HUGE Spanish family with over 30 crazy cousins. If you’ve ever seen
the movie “My Big Fat Greek Wedding” you’ll get an idea of what our family get
togethers are like. Loud. Crazy. And I wouldn’t change it for a second.

2. I LOVE the smell of new shoes and new books. I couldn’t work in a shoestore
or a bookstore cause I would just stand around all day smelling the merchandise.

3. I like to break all the rules of business. I like to look at what everyone
else is doing and then do the opposite. I’d like to think it’s part of what
makes me stand out from the rest. Doing your own thing and doing it well.

4. I take a notepad and pen everywhere I go. In the car, by my nightstand, at
my desk. You never know when a great idea is going to strike. I’ve filled
countless notebooks with ideas, business models, marketing plans, and to-do
lists to last me an entire lifetime.

5. I loved playing in boxes when I was little. In addition to building massive
forts and pillow fights.

6. I think I’m the only marketer left who answers all of my own email. And I find
it incredibly strange that other people outsource that task to some stranger in
the Phillipines. Really? If someone takes the time to email you surely we have
enough heart and self-respect to send a personal reply. In fact, many people
are surprised when I do reply. Or surprised that I answer the phone when they
call. Isn’t that wild? That people are surprised when they find out that you
actually care!

7. Fear is my greatest friend. Whenever I’m afraid to do something new – afraid
to go outside of my comfort zone – I know I’m about to breakthrough to a new
level in my life or in my business. The biggest growth in your business ALWAYS
lies OUTSIDE your comfort zone.

So the next time your afraid to do something – realize that something BIG is
about to happen in your life – if you fight through the fear and do the thing anyway.

8. I have two crooked toes. When I was young I used to cross them over
the other and walk around the house. Yes – I was strange from a very
early age ;)

9. I feel happiest when I’m living in my passion. And my two biggest passions
are business and running.

10. I went to three different colleges before I figured out it wasn’t for me :)

11. If I could get rid of just one thing – it would be the need for sleep. I’m
always wishing for more hours in the day.

12. I’m a jeans and t-shirt kind of girl. You know how most girls have a walk-in
closet full of clothes. Well, mine’s a tiny closet that’s half full.

13. I still drive the same car from high school. I call her ‘Ol Betsy. And plan on
driving her until she breaks down in the middle of the road.

14. I like the small town life. I’ve lived in Elizabethtown, Kentucky my whole
life. Can’t imagine living in a big city. But…I do love to explore new places.
I’ve caught a bit of the traveling bug lately and planning on doing a few
mini-vacations this summer.

15. My favorite thing about running races is the free t-shirt. In fact, I need
to run some races this summer so I can refill my closet.

16. I guard my emotions like a hawk. It’s incredibly hard to break through my
shell. But I’m eternally grateful to the people who have.

17. I’m 25. But all of my friends are in their 40’s or 50’s. I have HUGE respect
for older people and see no point in hanging out with people my own age.

18. It always confuses me when I go on a plane and they announce that your
seat can be used as a flotation device. Excuse me! I think I’d prefer a
parachute. That would be a bit more helpful right?

19. A part of me wishes I had gone through the traditional college experience.
Another part of me thinks it’s a big waste of money.

20. I have the sweetest dog in the world. She’s a labrador retriever named
Mattie and she constantly reminds me of the real meaning of unconditional love.

21. I have THE most amazing parents on earth. They have been my biggest fans since day 1.

22. Unlike most kids, growing up I thought my parents knew everything!
It wasn’t until much later in life – when I had much harder questions – that
I realized they didn’t have all the answers.

23. I watched the ‘Truman Show’ when I was 12 and I was paranoid for a month
thinking that my life was being recorded for national television. But then I
decided my life was way too boring and I stopped worrying.

24. I think ‘Being Yourself’ is one of the biggest keys to business and life.

Okay… I’m headed back to the marketing lab – all this human stuff is wearing me out.

But I’d love to hear a bit about you! Feel free to post in the comments with your own quirks :)

137 thoughts on “24 Things I’ve Never Told You”

  1. I have ADHD!

    I found out a couple years ago that I have that .. “Adult ADHD” thing-a-ma-bob. WOW! This explains a lot … Finally! LOL! Like, why I have so many amazing new idea’s but hardly any of them accomplished because by the time that I get started on my “New Amazing Idea”, I have another super idea and then start on that one. Then I repeat repeat repeat ;)

    That being said:
    As a fairly new blogger I’m beginning to notice that I have my best, most powerful blogging successes when I allow the “Real Me” to come out. And that’s NO Lie!

    Thanks Kim!

    Gary Anderson

    • Hey Gary!

      That’s so true :)

      More than ever people are looking to connect online. We are living in an age of transparency and authenticity.

      The more authentic you are – the more people will connect with you.

      And let’s face it, it’s a lot easier just being yourself. Sometimes it can be
      hard to translate your personality into words. But it’s totally worth it!



  2. Thanks for being so open about yourself Kim. When I was 25, all my friends were much older too. I was always looking for wisdom. But now I go to younger, more tech-savy people like you for knowledge, which leads to friendship. All the best to you.

    • Hey Andrew!

      Thanks for sharing :)

      It’s amazing what having a group of mentors can do for your business.

      One of the biggest assets in my business are the incredibly talented
      business friends that I’ve made over the years.

      Having smart people around that you can ask questions, get feedback,
      and bounce ideas off of can be quite a lifesaver!

      – Kim

  3. Wow, that was a great share Kim. And…I’ll bet you could have went on and on. Any of us could, when you get to thinking about it. Have a great day.

  4. Hi Kim. Thank you for this post. Most internet marketers project an image of invincibility and infallibility and don’t like to show that they are human like everyone else. Anyone can become successful at a web-based business if they apply themselves. Keep up the great work.

  5. My biggest quirk is that I get distracted by intriguing emails. Deleted the other 62 in the mailbox, most without opening. Read yours, came here, read the rest of the post AND then all the comments. There goes another 30 minutes I will not get back, but thinking on it, it was worth it………

    Green Jack Davey

  6. Great post Kim,

    I haven’t got crooked toes, but I have got a slightly crooked nose. My parents deny any knowledge of it being broken when I was a kid, but the doctors reckon something happened when I was young!

    I don’t run, I could be one of your ‘older’ friends and, like Leon, I’m an Aussie.

    Oh, and I love Labradors.


  7. Kim I just made a decision to follow you like a shadow,Yes your personality is what I need to keep me up,I agree we need more fun and enjoy our work,I will be retiring very soon after 40 years as chef and culinary instructor,I love affiliate Marketing,I been doing it for eight years part time.Thanks for your inspiration.
    Chef Ernesto`

  8. We’re definitely on the same page. Everyone says “Content is King” and I agree,
    but I would say that “Authenticity Reins Supreme”
    An authentic person with a little content will go further than a ‘stiff’ with much content
    Stay real Kim!

  9. Hey Kim

    I followed a link from Keith Deans blog. So first time here and it feels very welcoming.
    Great pieceon just being your self, especially the e-mail business..outsourcing the main area where you build rapport and bridges with your readers…weird.

    Will be coming back for more.

    Keepin it real!!!


  10. Hey Kim:

    I really enjoyed this post. Thanks for letting us (your readers) a little access into “who Kim Roach really is”. I used to think I was the only one whose brain keeps popping up ideas in every place under the sun, making me carry jotters everywhere I go. Feels human, though.

    Thanks for being you, KIM, and talking about being real (#16), I want to thank you again for taking time off your “buzzy schedule” to email me (ref: TD review blog post) – that was so sweet of you, and I really appreciate it because, although I’ve been lurking around sponging your tutorials, I’ve learned loads of useful stuff from you.

    Never stop being you.


    • Hey Stella,


      Thanks so much for your amazing comments :)

      As you know, I’m already a HUGE fan of your blog and looking
      forward to keeping up with what you have planned for this year!



      • Thank you, Kim.

        I’ll be sure to keep you posted. I had sent you a response email earlier.

        I look forward to implementing the lessons and action items within your recent strategy series – those are top notch put together pieces.

        Once again, thanks for your time at teaching these detailed ‘how tos’.



  11. .7.Fear is my greatest friend…. – I know I’m about to breakthrough to a new
    level in my life or in my business. The biggest growth in your business ALWAYS
    lies OUTSIDE your comfort zone.

    So the next time your afraid to do something – realize that something BIG is
    about to happen in your life – if you fight through the fear and do the thing anyway.

    Amen! I’m so working on using fear and leveraging on its power for my growth – business and life. Thanks Kim for being human and not a robot! Being authentic and living life with passion is the greatest adventure there is – who ever you are, whatever your situation is like and wherever you find yourself to be.

    Affirmation: I am not a robot or a water down version of myself. I am me and like being me and I share myself with others!

    Faith @plrmasteryblog.com

  12. Hello Kim,
    Another great post!
    I used to send out primarily corporate emails (ie ads) to our inhouse newsletter list.
    Since I started sending out more personalized emails, sharing some of my successes
    and foibles, response has been greater.

    Customers really appreciate knowing that there is a real person at the other end!

    You certainly are a great mentor to so many people!

    Keep up the good work……….

    Ray K.

    PS However, one does have to guard their time during the business day, from
    constant interruptions and distractions such as phone calls, and emails.

  13. I have so much respect for you Kim. You definitely go against the grain of what other traditional marketers are doing. The fact that you answer your emails and try to connect with everyone shows how much you care about those who reach out to you. Thanks for sharing!

  14. Well, I’d like to share a few things about me.

    1) I’m 21, and like Kim, most of my friends are at least twice my age, with one or two exceptions. I just prefer hanging out with intelligent people.

    2) When I was little, I loved watching Mr. Rogers. I loved the trolley. But there was one thing I HATED in that show; it was Lady Elaine. If I saw her just once, I would have nightmares that night, guaranteed.

    3) I’ve been diagnosed with Aspergers Syndrome, which has helped explain a lot of my weirdness.

    4) I love oreos.

    5) My favorite quote so far is “Why don’t you put it on your blog? Or better still, stop inflicting your opinion on the world” -Sherlock Holmes (the new one by PBS).

    6) I love writing.

    7) In fact, I love it so much that I’m currently working on an ongoing fantasy fiction novel called The Dread Chronicles.

    That should suffice. Kim, I’m emailing you soon. :)


  15. Hi Kim,
    Great posting of your personal information. I came across your name through Chris Farrell in one of the webinar. Just recently bought your webinar offered through Cyndi. It was awesome. Its something similar to your item 3 above.
    O yah you like dog just as I do. I have a golden retriever named Monty.
    Just wondering how you managed to reply to all those postings. You must be an incredible supper worker.
    Looking forward to next posting.

  16. “I like to break all the rules of business. I like to look at what everyone
    else is doing and then do the opposite. I’d like to think it’s part of what
    makes me stand out from the rest. Doing your own thing and doing it well.” That’s my kinda gal. I’m right there with you. May take a bit of time for people to ‘get it’ but the frenzy will be inevitable…
    Sharing, Kim:)

  17. Great post Kim. It’s nice to hear about some of the things that are uniquely you! Some things I can readily identify with:

    #1) I’m the youngest of 12 in my huge family, with more nieces and nephews I can count! #4) I write things down too, then try to dictate or type them out so the ideas become “searchable” on the computer. #5) Ah yes, those days of building small apartments with refrigerator boxes to play in! #7) I made a huge step in this direction yesterday! #9) Running has been my passion for over 37 years now, recently now, I’ll listen to podcasts along the way. #11) It’s hard to pull away for the night when I’m on a roll sometimes, I know what you mean there! #24) You ended it on a good one to remember and remind ourselves of.

    Keep up the good work!


  18. Great Post Kim! Way to be completely transparent. Truly a breath of fresh air.

    Did you used to cross you pinky toe over your ring finger toe? LOL I did that.

    I’m 22 and I’m a fellow psychologically unemployable young entrepreneur.

    Love reading your blog great content here.

  19. Its my first week of really getting into IM , and your content is just so good and enjoyable.
    it’s good to see a little bit of the person behind scene.

  20. Hi Kim,

    # 6 is really true because I once emailed you and I felt immediately that it was really you who answered it. However, to use the term “stranger in the Philippines” doesn’t sound good to me. Stranger as we are but in a helpful way. Still you are the most open and most helpful IM out there for me. I even recommended you to my friend who is new to IM and he likes your open secrets.

    All the best….

  21. Thanks Kim for this… It is refreshing to read a post that’s actually about somebody!

    Personally, I have a thing for teddy bears and the color purple. I’m 25 also and I still sleep with a teddy bear :)

    Erin Smith

  22. Hi Kim,

    I also went to three different colleges before I found my calling, internet marketing. School is not for everyone, glad to see that you are a real person :) BTW my family is huge and crazy also.

  23. I just found your site and I have to say that it’s fabulous. Some of the best *free* resources out there for people trying to make their websites more visible.

    It’s also nice to see that you put yourself out there as a real person for all of us to know. :-)

  24. Really loved hearing more about you. Your quirks, joys, pains and laughs. A great way to allow others into your heart and life, and love your blog just a bit more. Thank you.

  25. Hola Kim,
    Well, I am Joany, a PuertoRican living in USA (mainland) for the past 24 years, but I can not shake off my heavy accent, or my love for rice and beans. My fear that people will stereotype me has been my biggest fear. also when someone says NO to my biz opportunity, it really freaks me out!
    thanks for letting me share!

  26. Your part about fear was great.  Thank you for that.  This journey of building a site and learning as I go has certainly forced me to face a lot of fears.  I keep moving forward, face new fears, and I still keep moving forward.  I love it.

  27. I like to see personal posts and real information about the person I’m learning from.

    I’ve attended four colleges so far, still no degree. I know what masters program I want to go through, but I need a bachelors degree first. Trying to decide what that will be in, and where I will finish it while I am working full-time, raising two beautiful daughters, and internet marketing to supplement my income. A bit too busy to go to school right now, anyway.

    Labradors are great dogs. I had one growing up, and I still miss her now that I’m in my 30s.

  28. Hi Kim,

    It is great to meet you! I first came across your name through Chris Farrell’s membership site – where he speaks very highly of you. Now I know why!

    Ok, enough about you, let’s talk about me. lol.

    My name is Libby and when I was 17 years old, my parents and siblings moved from South Africa to Australia. I studied Accountancy and Law at Uni and gained a Bachelor of Business – to be honest, I never enjoyed the accountancy side of things, but I had an aptitude for it.

    I have sailed around the world on a 47 foot yacht, not once but twice, with my parents and sister – we had to do our schooling by correspondence courses.

    So when we were at sea for 10 or 20 days, that is when we would study.  And when we arrived at our destination, we would explore the culture of the place.

    After having worked in the “real” world as an accountant, I changed jobs and entered into many different fields, as I soon discovered that I had way too much personality to be an accountant.

    For over 20 years I have lived with major depression – it has been a bumpy road!

    I have never used my depression as an excuse not to live life to the fullest – I help myself with my depression by taking anti-depressants and seeing a psychiatrist.

    Now I work from home as a full-time Internet Marketer and eBay seller – the best boss I have ever had – me!!

    Recently, I wrote an eBook “Depression Demystified” that I give away for free – I wrote this eBook whilst doing the Chris Mentor Me program (CMM) – I am in week 6 and love the program.

    CMM was the kick up the pants for me to complete this eBook which I have wanted to write forever!

    I have 2 gorgeous dogs named Kleintjie (that means “little one” in Afrikaans), and Just Dog.  They both are maltese shih tzu cross.

    They are the highlight of my life – yes, I know I should get out more often – cause they love me for who I am, and not who they think I should be.

    Okay, that’s enough about me, let’s get back to you Kim!

    I would like to take this opportunity to say thank you very much for the great information that you email me – the information you provide, is worth it’s weight in gold. Truly!

    All the best,

    P.S. My interests are sailing, motorbike riding and watching Law & Order – Special Victims Unit.

  29. hi Kim…a fellow marketer Carl Kilvington sent me this link to check out as i am just starting my list of “30 things you did’nt know about Ray Nangle” …..I think your heading is cool for the list “Things i’ve never told you” hmmmmm…….I was at a mastermind session over the weekend with Phil Turner and he suggested that i should start my new blog with the list…..and become human…..again lovely post i think you are on my facebook friends if not i will definitely connect with you there……

  30. Hello Kim,

    I love Labs. They are the best dogs in the world. I have on name Spike.
    We have had several different kinds of dogs and labs are by far my favorite.

  31. #6 is something that speaks to me – because I answer my own email (or at least the bit of it that does get answered :lol:)  Loved reading this about you, Kim.  Will think about doing one like this for my blog – if I can find 24 things I’ve not beaten my readers over the head with over these past years :-)

  32. I think #22 is so me. I think that the older I get the less I know. A far cry from what I used to feel. I see that you get along with people better older than you. Just wondering, has that always been the case? 

  33. I think #22 is so me. I think that the older I get the less I know. A far cry from what I used to feel. I see that you get along with people better older than you. Just wondering, has that always been the case? 

  34. Hi Kim, I love this article. I feel honoured that you let us into your world, and makes me even more inspired to study your materials to a deeper level.

    It seems to me that success in life has a lot to do with getting on with people, and one way we do that is opening ourselves up to others and showing our challenges and quirks. 

    You have done that beautifully here. Thanks!

    You have also given me a great idea for how I can help a client of mine make his site more sticky: to reveal more about his life, his interests, his children, and how what he has learned from his personal life has impacted the advice he gives to his clients, and the way he runs his business.

  35. Thank you for being so upfront and honest ina ll your blog posts. I like yourself have a large family and it does feel like my big fat greek wedding sometines!

  36. Hi Jane I just want to say I really enjoyed reading about your quirks I must say normally I never read this type of information or really reading at all BUT you have such brave heart it was compelling, thank you for your honesty it tells me your a brave person exposing who you are is not really that easy as I see it I will have to think about my quirks never really thought about it before after thinking I’m sure I will have a long list …Thanks for sending your e-mail to me your a very smart young lady keep up the great work keep them e-mail coming …Tim

  37. Hi Kim,

    I’m in the middle of listening to a replay of the webinar you did with Mike Cowles…..really enjoying it and learning a lot so far!

    Glad to have found a female marketer with integrity! ;-) I appreciate you sharing some personal tidbits about yourself…that always help me to connect.

    I answer each and every person that emails me and will continue to do so – I SO agree with you on that point. I try to treat others the way I want to be treated…”submitting a ticket” is not what I prefer…

    I look forward to reading your blog and staying in touch. :)

    Take Care,


Leave a Comment

Share via
Copy link