You spend hours writing a single blog post. In fact, I’ve spent up to 12 hours writing a single post. Then… you go out and promote it. Share it on social media. Send an email to your subscribers.
You get a spike in traffic.
And then it’s over.
I call it the roller coaster blogging effect. Each time you write a new post, you get a new spike in traffic.
How do you get more eyeballs on your content?
Or recycling as I like to call it :)
Turning your blog post into multiple formats to increase the reach of every new piece of content you create.
That means converting your blog post into an audio, video, slide deck, infographic, lead magnet, and more.
This can 10X the number of visitors, subscribers, and sales you generate from any given blog post.
So let’s jump into the nitty gritty…
1. Convert Your Blog Post Into a Podcast.
This is one of the simplest ways to extend the reach of your content. You can use a free tool called Anchor.fm to convert your article into a podcast. All you have to do is click the record button and talk into your phone.
It doesn’t get much easier than that :)
This way people can listen to your content while they’re on the go. At the gym. In the car. Or making dinner!
You could hire a voiceover artist on Fiverr to do this. But I think it’s way more personal (and engaging) when it’s coming from you.
Next… you can submit your audio to the top podcast directories like iTunes, SoundCloud, Google Play and Stitcher Radio.
Expanding the reach of EVERY piece of content you create.
Plus, Anchor will automatically convert your audio into a cool video that you can share on social media.
2. Convert Your Content Into Slides to Increase Your Website Traffic.
You can get a lot of additional eyeballs by converting your content into a slideshow. Using tools like PowerPoint, Keynote, or Haiku Deck.
Include one key point on each slide. Then upload your slide deck to sites like SlideShare.net. The number one presentation site online. With over 60 million visitors every month.
You can use SlideShare to double the number of people who see your content.
Because not only can you upload a slide deck. But you can also upload a PDF version of your blog post. An infographic of your blog post. And embedded YouTube Videos.
But don’t worry – you don’t have to do all this yourself. There are lots of highly talented designers you can hire on Fiverr to create great-looking slides, videos, and infographics.
3. Convert Your Blog Post Into a Video.
Videos are a great way to increase your traffic, engage with your audience, and open up an entirely new distribution channel.
You can use a free tool called Lumen5 to convert your article into a video.
Simply upload your blog post and their artificial intelligence system will help you match up your content with relevant videos, photos, and music. In 10 minutes or less, you’ve got a professional video on your hands!
I posted one of my Lumen5 videos to my Facebook page and it already has over 1,000 views!
Plus, you can also syndicate that video on YouTube, LinkedIn, Medium.com, Facebook, and embed it on SlideShare.
Multiplying your traffic with a single video.
4. Facebook LIVE.
Do a live video talking about your latest blog post.
Of course, you won’t be reading it word for word. But instead… talk about why you wrote it. Go into a few of the topics. Share any stories, case studies, or examples that might apply.
This new LIVE video format allows you to add a bit of context and engage with your readers at the same time.
Plus, it sends additional traffic to your blog.
Because after hearing you talk about it, they’re definitely going to want to go read the full post :)
5. Turn Your Blog Post Into an Infographic.
Infographics are a visual representation of your blog post. They generate a lot more shares on Pinterest and pack a lot of value into one gorgeous image.
Plus, there are lots of directories online that allow you to submit your infographic for increased reach and additional backlinks.
Or… you can hire someone. My personal favorite :)
There are some great infographic designers on Fiverr. Just be sure to send them examples of other infographics that you like. The better you’re able to communicate what you’re wanting to create, the closer your designer will be able to get to your original “vision”.
6. Convert Your Blog Post into a Lead Magnet.
Here’s a cool idea for you…
Why not turn your blog post into a lead magnet. Or package together a few of your blog posts and turn them into a PDF.
Older posts on your blog can often get buried in the archives. So why not package them up and promote them via a landing page. In your sidebar. Or pop-up.
This gives you an instant lead magnet (free gift) that you can now giveaway to your subscribers in exchange for name and email.
So you no longer have an excuse not to be growing your email list :)
7. Take a Screenshot of your Lead Magnet.
Now that you’ve converted your blog post into a PDF, let’s do something else that I’ve been seeing a lot of on Facebook.
Take a video scrolling through the lead magnet itself. You can do this for free using a tool like Loom.
You can then upload the video to Facebook.
In the description, say something like…
“Comment below if you’d like access to our latest report.”
You would then send the report to everyone who comments.
You can use ManyChat’s commenting feature to automatically send them a Facebook message with the free report. Which grows your Facebook messenger list.
My favorite new communication platform… right after email :)
8. Plug the Content Into Your Autoresponder Series.
And finally… you can add your best blog posts to your autoresponder series.
This will introduce your new subscribers to your best content right off the bat. Building rapport and turning new subscribers into raving fans.
It also generates a consistent, perpetual flow of traffic back to your blog.
It’s a simple, easy way to repurpose (and recycle) your blog posts for increased traffic.
So many people spend their time creating new content, when they could be getting a LOT more out of the content they already have.
You’ve probably heard the saying…
Spend 20% of your time creating content. 80% of your time promoting it. You’re going to get a lot more bang for your buck by taking the extra time to promote your blog post.
Through content repurposing. Blogger Outreach. Traffic tagging. Facebook Messenger Broadcasts. Push Notifications. And more.