Confessions of An Underground Link Building Ninja

Before I get this post rolling, I’d like to confess something right up front. I’ve read a LOT of articles about link building. I’ve read endlessly about article marketing, press releases, social bookmarking, commenting, blah, blah, blah….

Aren’t you just a little bit sick of all the rehashed material.

So here’s the deal. I want to raise the bar. I want to blow all of those other half-baked articles out of the water and bring you something insanely valuable.

Before we dive in though, I’m going to tell you now that this is a looong article. But I promise not to waste a second of your time. If you commit yourself to studying this article I promise that every word will drip with tasty marketing insights.

You’re going to learn some cool ways to get featured on ZDNET,, the Wall Street Journal, the Washington Post, Newsweek, and CNN. I’m going to reveal one of my favorite techniques for getting hundreds of powerful one-way backlinks in just a few hours. Plus, you’ll see how I turn articles into multiple formats and open up 5x as many link opportunities.

Plus, you’ll learn how to use the internal link juice of your own website to catapult your search engine rankings.

So, let’s dive in. We’ll start with one of my favorites…

Getting your site featured on major new sites is one of the best kept secrets in the blogosphere and I’m going to show you two different strategies for getting your links on sites like CNET, CNN,
FoxNews, Reuters, and USA Today.

The first technique uses a site called BlogBurst, a website that connects bloggers with mainstream media sites. Simply join the BlogBurst network and start getting picked up by some of the world’s most popular media sites.

All you need to do is submit your RSS feed. Once you’re accepted into the network, you’re articles will enjoy exposure on major media sites and a ton of extra publicity at no extra cost to you.

But it doesn’t end there… There’s actually an even simpler way to get your blog featured in major news sites like CNN, The Wall Street Journal, and Newsweek.

All you have to do is link to a story and a company known as matches up mainstream news items with articles in the blogosphere. Go to the bottom of any CNN story and you’ll see a drop down box that says: “From the Blogs”.

Click on the link and you will find blogs that are linking to the article. Not only does this put your blog on a major news website, it can also drive hundreds of visitors.

Sphere is also being used by TechCrunch, Time, Reuters, CBS, AOL, the Washington Post, WordPress, GigaOm, Newsweek, and ZDNet, allowing you to get your blog featured on any of these prestigious sites.

Now, here’s one of my favorite techniques for getting hundreds of high-quality one-way backlinks in just a few hours…

Best of all, it requires no additional “brain” work on my part. Here’s what I do. I take my articles and turn them into EXE files (an executable file).

This allows me to submit my article to hundreds of software directories. Each directory sends me a one-way backlink. Not to mention, hundreds of extra visitors.

Now, you’re probably thinking this is way too techy and complicated, but it’s really pretty simple. First, you need to get some free software called WebSiteZip Packer.

This will allow you to turn an HTML page into an executable (.exe) file. So all you need to do is put your article in HTML format, enter it into the software wizard, let it do a bit of magic, and an exe file pops out the other end.

You then need to create what’s called a PAD file and submit it to all the software download sites.

Now creating the PAD file is a bit more difficult. I actually used a program by Michelle MacPhearson called 30 minute backlinks to get complete step-by-step instructions on how to do this. So if you want to really take advantage of this method, she’s an incredible person to learn from.

This technique is extremely powerful and I’m surprised that more people aren’t doing this because it allows you to obtain unlimited one-way backlinks from sites with a PR of 4,5, 6 and 7.

Just think…you can easily turn all of your articles into exe files, meaning every article you write has the potential to create hundreds of links back to your site.

Now, if you want to take this strategy to the next level, I suggest you use a site called is one of the largest software directories online with a huge distribution. However, also offers a hidden benefit that most people miss.

Google LOVES It has extraordinary authority online, allowing you to get a Top-10 listing within Google in a matter of days. Just like Squidoo and Scribd can rank very quickly in Google, is another incredibly powerful tool for ranking in Google. However, most people haven’t discovered this hidden gem.

Quick Note: Keep in mind that you can distribute a number of different types of programs to download sites, including screensaveers, widgets, and toolbars. Get Creative…

Here’s one of my golden nuggets…

Another cool way to get backlinks is to streeeeetch your content by turning your articles into podcasts.

You can automatically turn all of your blog posts into podcasts using Talkr or Odiogo. These services use text-to-speech technology to convert text to audio.

All of your articles are now podcasts that you can submit to podcast directories. By converting your articles into multiple formats, you open up entirely new link building opportunities and expose your content to new audiences.

Why not turn your articles into ebooks, affiliate tools, emails, or even slides to post on Look for ways to leverage your existing assets…

You can also build links with contests. Holding a blog contest is a great way to grow your blog’s audience, build inbound links, and improve your search engine presence.

You can promote your contest through the following sites…

Contest Blogger

Contests are a great way to interact with your community, generate buzz, build backlinks,
and attract new readers.

Here’s a strategy almost no one is taking advantage of…

Forum links!

I know, you’ve probably heard forum links are worthless but nothing could be further from the truth.
Forum links can be extremely powerful.

However, I do NOT suggest that you waste your time away on forums. Instead, I would look for popular forums related to your niche and buy sig links from the top users. These active users will likely have made thousands of posts and you can usually buy their sig links for pennies.

Seriously, most forum members don’t know how valuable their sig links are. This is especially true for forums outside of Internet Marketing. Look for forums that have a PR of 4 or higher and users that have at least 1,000 posts.

This technique works well for all 3 search engines, but it can quickly catapult you to a top 3 position on MSN. The key is to use a targeted keyword phrase in the anchor text of your sig links. I would shoot for a keyword phrase that’s 3 – 4 words long.

The next link building technique is a method that takes blog commenting to an entirely new level, allowing you to build thousands of backlinks in just a couple of weeks.

As you probably know, every time you make a comment on a blog you get to put your name in it. However, if you’re a smart SEO, then this is where you place your targeted keyword phrase, which is then hyperlinked back to your site.

Unfortunately… this is where most marketers stop.

But a few smart marketers look for WordPress blogs with the Top Commentators plug-in installed.

This allows you to become a top commenter and get a site-wide link in the blog’s sidebar with your targeted keyword phrase. Unlike comments, these links are almost always do-follow. Start becoming a top commenter on just a few blogs and you will quickly build hundreds, if not thousands of links.

The final link building tactic is one of the most under-used strategies but also the most effective
when used properly. It’s internal linking.

Every one of your pages has inherent link power. By controlling the flow of link juice through your site you can dramatically increase your search engine rankings without having to build external links.

You can do this by adding the right links in strategic places on your website. Some of the most important pages on your site are the category pages. The category pages are listed as navigation links on the sidebar of your page. Because these links are site-wide, they can be extremely powerful for ranking for your targeted keyword phrases. These category links should contain the anchor text for the top keyword phrases you want to rank for.

Another powerful strategy for optimizing your internal link structure is to use contextual links. These
are links that are present within the body of an article. Wikipedia is one of the very best examples in the use of contextual links. Almost all of their articles have contextual links peppered throughout the content. Each one of these links leads to a related page on Wikipedia.

This extremely powerful network of contextual links has enabled Wikipedia to dominate the top
positions in Google.

Another way to boost your internal link structure is by utilizing footer links. This is a great place to use links to target different variations and modifiers of your core terms. For example, if one of your core keyword phrases is “golf wedding favors”, you might place a link in your footer for “golf ball wedding favors”, which is a variation on the core phrase.

These footer links allow you to target a broader range of keywords. Don’t limit yourself to using the same footer links on every page. Change it up a bit so that you can target an even greater variety of anchor text.

Congratulations! You’ve just made it to the end of this very long article and I want to thank you for taking the time to read my tips. I’m honored that you would take the time to read what’s going through my zany little brain.

My goal on this blog is to provide you with an insane amount of value. So if you have any friends you think might benefit from this article, please feel free to pass it along.

89 thoughts on “Confessions of An Underground Link Building Ninja”

  1. Fantastic article Kim. I’ve been using the Podcast technique when relevant for my clients and that is a great way to get some juicy backlinks. This should hopefully get some people thinking and sniffing out new ways for those links. I personally like watching for any new sites that might be link building material.

  2. Excellent Point! is a great place to look for new link building opportunities. I’m so glad you pointed that out. If anyone else has some additional link building tips, please feel free to share them in the comments.

  3. This is a fantastic article and I do appreciate you taking the time to write this. So many newbie’s, such as myself, struggle with driving traffic to their site and this article has helped answer all the questions that’s been difficult to find on our own. Thanks again for the great post.

  4. Excellent post. I actually have re-branded a bunch of software lately and want to submit it to the software download sites. Thanks!

  5. To be honest, when i read the description i thought, here we go again, another post that claims to be TOTALLY DIFFERENT and boy, was i surprised. Excellent guide with the software. The keywords for the username on blog comments i have already thought of but the rest is gold…. well done m8. Thanks

  6. Probably the best link building article I’ve read.

    Couple questions about the internal linking, category pages/anchor text part:

    Are you referring to the main links on every page? (ex- ‘Home’, ‘Store’, ‘Testimonials’, ‘About us’, etc.) and putting different targeted keyphrases (ex- ‘bronze golf balls’)in the html for those main links?



  7. This was truly a great article. Seriously very well written, not only will I take notes from the methods you mentioned, but the style & format of writing as well.

    Hook -> Direct to the Point -> Information


  8. This is really really brilliant. I’ve been searching all over the web for advice on building my new Film blog community. This is by far the best… Can’t wait to give it a try.

    Thank you!!! Richard

  9. Kim,

    I left a response at DP pertaining to this article, but that was after a cursory reading of this article. I have sine read this article thoroughly 5 TIMES and MAN! talk about knocking your socks off. You do not know how much simpler that you have made my life.

  10. Great article, this is by far the best link building article I’ve ever read. You’ve just changed my entire business, and huge profits will be mine.

  11. god bless you 10000 times for doing this article. you have shown us what all the great guys know and earn a lot for this. i hope we will have many more articles like this.

  12. Excellet article Kim. I already submited my blog to Sphere, and I might try some of the rest tips till the end of the day.

    I have a question for you: Why is your home page PageRank 0> I guess you’ve made all your above tips successfully, but still 0?

  13. Why would you want to turn blog posts into .exe files and put them on a software download site when they aren’t software? Isn’t that going to clutter the software sites with non-software downloads?

    There may be something I’m missing.

    Everything else was very creative and very helpful. Thank you.

  14. Excellent question! Most software directories have ebook sections, so you’re actually adding value by submitting your quality blog posts in exe ebook form.

  15. Great article, I’ve just checked and you’re right, there are plenty of articles listed, packed up as eBooks. Now I can go through a back catalogue of hundreds of articles and submit the best.

    Thanks for the tips.

  16. Great article, I have been writing little articles more general tips etc. when I have some extra time I would like to write really solid articles like this. Feel free to comment or email me if you would like to share tips. I live in your same world.

  17. Wonderful article! I think this is the best article about this subject I’ve ever read. I’ve been looking for last several days for tutorials teaching how to increase traffic to my new money-making-blog. I believe I’ve found the best one.

    Thnx for the great work!

  18. Not a long article at all, but great information. I have just started to Breathe Google like the rest of the world. This article will help me out a lot in my work.

    Thanks Kim,

    ~ Jim

  19. Some of these ideas are great, I’m a bit sick of seeing the same link building ideas, some of these ideas are great! Not sure I fully understand the .exe idea, won’t these get removed? Anyway these ideas should keep me busy for a while, thanks for a great article.

  20. How does turning an article into EXE work in the first place? could you explain? I submit these EXEs to software directories and website but how do I get a backlink?


Leave a Comment

Share via
Copy link