How I Sold 450 Copies of My First Product

Note From the Editor: The following post was contributed by one of our long-time students and top affiliate – Joshua Zamora! If you’ve been following my blog for any amount of time you’ll know that I RARELY accept guest posts. They quite literally have to be powdered with gold dust for me to publish it here on

But when Joshua sent me this exclusive case study – I was smiling from ear to ear. If you’ve ever wanted a step-by-step guide to creating and selling your own product – this is a post to bookmark for future reference.

Please give Joshua a warm welcome, enjoy and share!

Hey guys! Firstly, I want to say thank you for being here taking the time to read this article. My name is Joshua Zamora and I plan on sharing with you, step-by-step, how I launched my first product which sold over 450 copies in its first 2 weeks of being live…


For some of you, that may seem like nothing but for someone like me who had never launched a product before, having over 450 people find value in my product enough to pay me for it, was a HUGE accomplishment.

I originally got into online marketing to be an affiliate and make money selling other people’s products, which I’ve done successfully for the past 2 years, but one thing I noticed was that the biggest affiliates online were the product creators, so I decided to put my product creator hat on and give this thing a shot.

So over the next few paragraphs, I plan on sharing with you exactly what I did to pull off my first ever successful product launch.


Creating The Product:

The first thing I had to do was come up with a product idea that I felt would provide enough value to the marketplace that people would pay me for it. The best thing I could think of was to train about what I know a lot about which was making money online as an affiliate with video marketing.

But I wanted my training to stand out and be different, so I went out and studied all the video marketing training programs that had been released within the last 2 months, and although the training was great, it lacked some real concrete proof that their methods actually worked.

I’m not saying their methods did not work but for me personally, I learn best when I can actually see the results the trainer is teaching about. So what I decided to do was create a brand new video marketing campaign and record myself performing the exact steps I take to quickly rank videos at the top of Google. What happened over the next few days was pretty astonishing to say the least.

My new video ranked on the first page of Google in 24 hours and made $50 in the first 5 days in an extremely competitive, evergreen niche – the best part is that I captured everything I did via screencast videos. BAM- My first product just came to life, a step-by-step Case Study!

On Top of my Case Study, I also created a few extra videos that I wanted to use as a One Time Offer (OTO) which, if you have ever bought a product online I’m sure you’ve seen an OTO before.

One time offer’s (a.k.a OTO’s a.k.a “The backend”) is where product creators make the most of their money, so I knew I needed a backend offer to be able to make some extra cash while still being able to provide additional value.

One thing you have to keep in mind when setting up an OTO is that it must flow with the front end offer for it to convert well. In my case my OTO was 1. teaching the customers how to use video marketing in their local market and offer it to their local clients, 2. how to use video marketing to promote product launches, and 3. a crash course on using Power Point to create professional videos.

So now I have my front end product as well as my OTO complete in under a week and I have real concrete proof that I can use as my Unique Selling Proposition to convert prospects into buyers. All I had to do now was get my product online in a members area so people can access the content once they bought. Without getting too far off track, I basically used EasyVideoPlayer to host my videos, OptimizePress to build the membership site and a free membership plugin called WP Members to lock down the content.


The Sales and Affiliate Platform:

Ok so now I have my product complete, I have my members area complete, it’s time to find a great selling platform that not only allows easy delivery of my product but the ability to attract affiliates to promote my product to their list of prospects. I decided to go with a fairly new affiliate platform that has been gaining a lot of traction lately and getting a lot of great reviews, that platform is called JVZOO. (I’m not affiliated with JVZOO in any way, I’m just a happy customer of theirs)

JVZOO is real popular among product creators who sell their products through the Warrior Forum as a Warrior Special Offer (a.k.a WSO), which is where I decided to sell my product. The reason that I decided to sell my product on the Warrior Forum is because:

1. It was my first product and the Warrior Forum already has established traffic that I can capitalize on.

2. My product will be exposed to a ton of Warrior Forum members, a good majority who are also marketers that can promote my offer to their list.

Selling on the Warrior Forum is great way for first time product creators like me to start because I’m going where the traffic is, as well as where the affiliates are. Keep in mind as well that many people who sell WSO’s use it as lead generation to feed their higher ticket coaching, training program or membership site.

If you already have an established higher ticket product or a membership site that you really want to get off the ground or feed it more customers, you can use a WSO to build a buyers list and funnel that traffic back to your higher end

Getting back to JVZOO…

JVZOO makes it extremely easy for you to go in and setup your funnel so that your buyers flow through your front end and OTO’s seamlessly. Also, it allows your affiliates to get paid instantly through Paypal, which is another reason why so many people like selling and promoting WSO’s.

The way I set up my funnel was – $9.95 for the Case study and $17 for the additional One Time Offer training.

At this point I have my entire product ready, I have it listed and ready to sell on JVZOO, now I just have to get my hustle on and recruit affiliates. I wanted to give myself ample time to recruit affiliates to make sure I made a good amount of sales. I scheduled my launch 2 weeks out from the moment I finished the product, to give myself time to recruit affiliates.


Affiliate Recruitment:

Although I did mention previously that the reason I wanted to launch on the Warrior Forum is because my product would be exposed to affiliates who can promote my product I am by no means expecting a ton of affiliates to run over to my JVZOO product listing begging to promote my product.

I understand that it’s my job to get out there and make my product known to affiliates so they can make the decision whether to promote it or not.

Before I even thought about approaching affiliates to promote, I needed to set up an Affiliates page on my site where I can direct them to get more information on my product. So I set up a simple page that had a video of me explaining what the training is about, what the funnel will be like, and how much they will make promoting my product. The page also had swipe mail, the links to request to be an affiliate and an optin form so they can stay up to date with the launch.

Now that my affiliate page was set up it was time to start hustling.

The first step I took was to list my launch on all the major launch announcement boards that are out there. A launch announcement board is a website where product creators list their upcoming launches to attract affiliates.

The launch boards that I listed my product on were:

1. WarriorJV
2. Muncheye
3. JVNotifyPro.

These are some of the most popular launch announcement sites on the internet today and the best part is, it’s FREE to get your product listed. (jvnotify pro is free to list and you will show up on the sidebar but to get listed on the front page there is a fee)

That was step one for getting my product out there to potential affiliates.

Step 2 was joining all the Facebook Groups centered around WSO’s, product launches, etc. and start networking with fellow product creators. Notice that I said network and not go in and start spamming these groups about my product.

What I did was join the group and start replying to people’s questions, interacting with other group members, sharing my experiences etc.

Then I would befriend a few who I connected with in the group and send them a private message asking them if they were working on any upcoming launches. From there, a few would ask about what I’m working on and that’s when I would bring up my launch. You do not want to be the person who just blatantly asks someone to promote your product, through a private Facebook Message, having never spoken to that person before.

Step 3 of my affiliate recruitment process, was to get in contact with other sellers on the Warrior Forum within the video marketing niche and let them know about my upcoming launch. Inside of JVZOO you can go into their marketplace and find sellers based on specific keywords you type into the search bar. So what I did was look for people that have launched products within the video niche but NOT sellers who had launched products that teach people how to rank videos in Google, because I am their direct competition. Why would they want to promote my product when they can just sell their product to their list?

So I went after those people who launched similar products like Video WordPress themes, video software creation sellers, people who sold SEO products, pre made video marketing materials etc. But to be more specific, I went after the lesser known marketers who sold between 100-500 units of their product which you can see within JVZOO.

What most people want to do is go after the biggest affiliates who get 10-20 messages per day from people wanting them to promote. I went after those who were like me, kinda brand new to product launches, who recently launched a product and have a fresh list of buyers and can send me 10-20 sales each.

What I did was simply visit their sales page and learn about what their product was about. Then I would send them a private message through the Warrior Forum and talk about their product before mentioning my launch. Again I did not want to be that person who just blatantly messaged them saying “Hey Promote me”

By doing those 3 things to recruit affiliates, I was able to get over 100 people to sign up to promote my launch. Now of course this is a numbers game, so not all 100 affiliates mailed for my offer and the 80/20 rule applies here, where 80% of my sales were made by 20 % of the affiliates.

By putting forth the effort and getting over 100 affiliates on board, I was able to sell over 450 front end copies of my training and 151 of those people took me up on the OTO.


Actionable Takeaway:

For those of you reading this who have not launched a product before, I want you to know that anyone can do what I did. All you need is a great quality product and the drive to get it out there. I have no special skills or fancy training, all I did was record myself ranking a simple Youtube video following a simple system that anyone can implement and charged people $9.95 to get access to it.

If you do any kind of marketing online or offline, you can put together a short and sweet product to sell as a WSO to generate leads. You can sell a training program, WordPress theme, WordPress plugin, pre-made marketing materials, graphics pack, just about anything you can think of to help someone make money in their business.

I hope this article inspires you to get out there and launch your first product!

My name is Joshua Zamora, better known as the “Zamurai Blogger.” I’m a pretty darn good Chess Player on a mission to build a list of 10,000 subscribers by December 31 2012.

So far I’m half way there and documenting my journey step-by-step. You can join in on my journey by following me here.


76 thoughts on “How I Sold 450 Copies of My First Product”

  1. Excellent post Joshua, Thanks for breaking it up and presenting the case study in a step by step format. I am sure many people will find it helpful. You sure could have created another product about how you did it. But I believe you are helping more people by making this info available for free.

    Wishing you all success with your 10,000 subscribers challenge. Looking forward to watching you do it…

    Good job…
    Dr.Spencer Jones

    • Hey Dr. Spencer,

      Thank you for your feedback. I sure do help it inspires people to get out there and launch their first product. I know it’s a bit never recking to put together a product but once I got the first one out of the way I gained a lot more confidence.

      And you are absolutely right. The good thing is I can always repurpose this article into videos and PDFs and create a training program out of it.

      Cool content syndication tricks I’ve learned from Kim Roach herself :)

  2. This is just great information, thank you Kim! It’s hard to build up a business out of the nothing these days and a there is a lot of bad information out there. Here you get real good stuff, what you can do step by step explained. Wish i had such a good source, when i started back in the days…^^

    • Hey Inspire,

      I hear you I wish I had an article or similar guide when I was putting my training together. I watched a lot of launches take place and just learned from them and how they were doing things.

      Then I went out and copied a few of their processes. :)

  3. Love it, Joshua. I’m listening to copywriting expert Eugene Schwartz’s presentation at Philips, and he makes the important point right up front – the key to success is HARD WORK. When you’re going up against the best in the world, you must work harder than anyone else. Your successful case study is proof of this powerful axiom. More power to your arm, and may you hit that 10,000 subscriber mark soon – I’ve taken you a bit closer to it by signing up :)

    • Absolutely Dr.Mani! I’m the hardest worker I know. No one can expect more from me then I do 8)
      I will look up Eugene Schwartz’s and check him out. I’m always looking for good Copywriting info.
      Thank you for signing up and I look forward to learning with you.

  4. Love this post Joshua – We know each other from a really cool private FB group and its a brilliant place to watch folks develop a business as a product creator, whether its software or information.

    I work with newbie product creators to help them learn the ropes as first time round many folks don’t know the whole drill for setting up a funnel, where and how to announce your launch and how to network with JVs. A lot of folks start out by partnering with someone who has that experience and they learn as they develop.

    There are some really helpful tips in this Joshua and I know its going to help and inspire others.

    • Hey Leah!

      Great to see you here :) And you are definitely a Rockstar and always helping a ton of people in the FB group.

      I know you put one of your launches on the back burner to help the community and it paid off when your launch came around. I’m glad to be connected with you :)

    • Thank you Ed! You are 100% correct. A lot of newbies do get stuck in analysis paralysis and don’t take action when action is the biggest teacher.

      Haha I like that “even in the dictionary” 8)

  5. Hey Joshua,

    Great post and perfect timing! At least for me! My product is almost ready and am soon going to have to get into sales pages, affiliate pages and sales funnel setup. Thanks a lot for all the info. I took a look at your sales page too, very well done! From my research the sales page takes more importance to affiliates then the actual product so the sales page has to be top notch! Well done buddy and good luck with your next launch!


    • Hey Mo,

      Glad my post is helpful for you. and you are correct you want to make sure your salespage is top notch so when affiliates do mail for you it converts. That way everyone is happy

  6. Absolutely Dr.Mani! I’m the hardest worker I know. No one can expect more from me then I do 8)

    I will look up Eugene Schwartz’s and check him out. I’m always looking for good Copywriting info.

    Thank you for signing up and I look forward to learning with you.

  7. Joshua, that is amazing progress for your first product out and that goes to show, when you take action, things start to shift in your favor. And, another important thing you mentioned is about recruiting affiliates to promote. That just goes to show you don’t have to be a BIG name to get well known marketers to promote for you, all you need is a GOOD product and a plan (And some nice commission…lol) But, all in all – I wish you continued success and be sure to ride the wave of leverage and let that momentum continue pushing you further :)

    • You are absolutely right Terrance. There were some big affiliates that mailed for me who I didn’t even approach. They just took notice that I had a good converting product that would fit their list and they mailed.

      There’s one thing I like to say a lot “the harder I work the luckier I get”

  8. Joshua

    Solid information and a great post. It’s good to see people on the right path for their first WSO and even better to see someone succeed on the first one as well.

    Halfway to your list building goal is amazing too.

    I find that creating the product is the hardest part. Everything else is pretty easy, but its just changing your mindset to release the product even if it fails. You’re gonna learn something from your launch, regardless if its a success or a failure.

    Keep raising that bar.

    • Thsnk you Chris. And you are absolutely right. Taking the first step and committing to getting your product out there is what stops a lot of people.

      I’ve launched 2 WSO’s so far and have learned a ton so far from boith.

      Thanks for your feedback man

  9. What a fabulous post Joshua, I have just reached the final stages of my product creation and was looking at a few ways to promote my launch and aquire JV’s. Found this post just at the right time.



  10. Dude, just wanted to give you some comment love lol…awesome post and can definitely inspire others. As you said to some 450 sales may not be that big but for people starting out its exactly the springboard they need…you’ve had awesome progress just in the few short weeks I started following your story so keep up the good work :)

    • Hey Riz,

      Thanks man I really appreciate you stopping by :) Just taking massive action man thats it.

      And you are right I hope it inspires a few people to get out there and take action.

  11. Great post. Am really inspired by what you have achieved. Am also creating my own first products that will be sold by the end of this year and i hope mine too will be a success story like yours.

    The major problem we newbie face is in the product creation phase. we tend to stay on the phase longer than it should be which is why most people probably are still stuck where they are today.

    Nice post and thumbs up to you.

    • Yea I hear you on that David. We all want our product to be perfect but we have to be willing to let that go and understand perfection is not possible.

      Good luck on your launch and if theres anything I can do to help let me know

  12. Hi Joshua,

    I have bought products in the past that did not have half of the information and value this article contains. As one of your followers I will take this opportunity to congratulate you and let you know that I believe you will reach very far because of your personality and honest approach to your business. Keep it up, bro!
    BTW: You could sell it as a WSO, lol.

  13. This is very valuable information and a great inspiration to anyone who wants to create a product. Thanks so much for sharing your story, Joshua, and I will definitely be referring beck to this article for direction and inspiration.

    Thanks so much,
    Susan J.

  14. Hey Josh,
    This is so cool creating your own product…Congratulations! I know you are very proud and you should be. Thanks so much for sharing your success with others..You have to give in order to receive and you have surely done that.

    Thanks and Good luck…

  15. Hi Josh!

    This was truly a fantastic post. I really enjoyed it. I’m in the process of building/launching my own private membership site as a bonus for some of the affiliate products I promote, so this was definitely right on time. Thanks for the blueprint!


    • Hey Ti,

      Great to hear from you :) Offering a bonus to affiliate products is a great way to add buyers to your list. Especially for a membership site because if you have your membership plugin integrated with your autoresponder all those leads will be added to your list.

      Good luck on the launch

  16. Extremely valuable information Joshua! I am loving the section on recruiting affiliates! I think the majority of mid-level internet marketers understand the whole product creation part, but then struggle in getting the word out there. With my own product in the near future, this was MY main concern as well. I am thrilled to now have some actionable steps. Truly appreciated :)

    • Hey Joanne! Yes i think many people do have trouble with approaching affiliates and getting those affiliates to actually mail for you.

      I’m glad that I was able to help you out in this area and that you ROCK your launch :)

    • Hey Omar,

      I used a free membership plugin called WP-Members and then inside JVZOO you just put your registration URL as the “download link”

      You can integrate Wishlist with JVZOO although I’m not too techy so I couldn’t figure it out and didn’t want to take the chance of it not working properly come launch time.

      The owner of JVZOO is really helpful though if that’s the route you want to take.

  17. Hey Joshua,

    Thanks for this timely and wonderful post. I am in the process of launching my own product as well so this post provides a great checklist to go about doing it.

    Would you mind sharing more about how to find affiliates to promote your product? Maybe create a separate post on it?

    • Hey Eugene,

      Good luck on the launch man. and I did cover getting affiliates in this post quite a bit but I did write another article exclusively on affiliate recruiting which I plan to publish soon.

      Be sure to subscribe to my list so you can be notified when that article is live.

  18. They are some good product launch stats, well done in sharing your success story, and showing the steps on how to go about doing it.

    Others can easily follow the steps to release a product, yet many don’t know where to start, and many fail just because they give up too easily.

    The more launches and products you do, the easier you get and the more pitfalls you uncover. You learn from your mistakes to tweak your methods to do better the next time.

    Good luck in your launches guys, and great post.

    Matt Morgan

    • You are 100% right Matt. I’ve learned something new with both launches that i’ve done so far and I’m working on my 3rd launch right now.

      The more you do the better you get. Also letting go of trying to have everything “perfect” before launching and just do it 8) you learn more that way

  19. Most of the WSO creator don’t even bother to show any concrete proof that they themselves have tested out their method, which makes me wonder if anyone can really just put up whatever comes to their mind. I really like how you took the effort to really test out your methods and show solid evidence, and it’s really the essence of attracting a client. Well done Josh!

    • Absolutely Lucius! There are many people who release WSO’s based on theory or something they learned from another WSO but never actually put into action.

      The good thing about what I do is actually make a good amount of income from actually DOING video marketing. It’s a part of my business that I love and enjoy doing.

  20. Hey Joshua,

    Thanks for sharing your story and the success that you have had. Really motivating to see your process and results.

    I wish you really good luck on the launch and your membership. Can you link to your membership site or is it just for people who purchased the OTO.



    • Hey Danny,

      I’m happy to share my results and hopefully it helps out those who are looking to launch their first product. The link to the membership site wouldn’t be too helpful since it’s locked and you would need a username and password to access the content.

  21. Hi Josh, great post, helped me out here with a lot of detail of what to do. I have written an ebook and currently creating a membership tutorial course and I believe your case study is going to help me immensely .

    When it is all ready I need to know what to do and where to go and this is going to be my blueprint :-)
    Thanks for sharing.

  22. Ok reading these types of articles is addicting and inspiring. First time visitor to your site. I am a regular reader of Lisa Irby’s sites and someone said you are very similar and a worthwhile read. This is my first article and I find it is a guest post. But what a guest post it is. Excellent.

    So now I have added your site to my favorites to read regularly and now I have to go find this other guys site and read the rest of his journey. Someday maybe I will have a journey of my own.

    Thanks for what looks like a great site.

    Wayne Melton

    • Hey Wayne! Welcome it’s Great to have you here. I look forward to seeing more of you here on Kim’s blog and my blog as well. If I can help in any way let me know.

  23. Thanks for making a straight forward article on how to do this. I’m currently working on my first product! Hopefully I can have it ready soon. And with your instructions hopefully I can make a success out of it!

  24. I really liked this case study Josh, especially because you used a new affiliate marketing network instead of the usual CB and you explained how you networked and recruited affiliates. That is truly the secret sauce to making any product launch go viral and I love how you did it.

  25. Hey Josh,
    Thanks for this, couple of golden nuggets in this article. I’m facing the product creation beast my self. I like the case study idea, that’s got the wheels turnin a little :)

    • Hey Jace! Yea case studies sell extremely well. People love seeing concrete results being produced so they can see what you are teaching works. It also makes the writing of the sales page a lot stronger.

  26. Hi Joshua, what an inspiring post mate, thanks so much. Your case study serves well as I am planning to launch me eBook in the new year and I learned some great tips here, thanks again.

  27. Interesting story on the creation and selling of this product. I really admire those who are able to create their own product and market them successfully. Being able to sell 450 copies on your first product is a great marketing feat. Congratulations to you.

  28. I never really thought about recruiting affiliates. That is a really great idea. Whenever I launch my first product I will be using a process very similar to this one. Thanks for the great advice. You have me wanting to get my product out there even faster now. :]

    • hahah Definitely Gary! Getting affiliates is a HUGE part to making great $ as a product creator. Not only do you have dozens of people making sales for you they are also help to build your list and grow your business. And they do it happily since they are getting paid to do so :)

  29. Hi Joshua,

    This is an awesome post and something that I have MAJOR interest in. I’ve just completed an informational product as my first product, that i’ve put a lot of effort into, and have set myself a target of 200 sales.

    I shall definitely be putting your information and steps to the test for my launch and see how I get on!

    Its great to know someone has had great success on their first launch! it’s really inspired me!


  30. Great post!

    I’m currently trying to put a product together and I found this post very useful as to how to promote and sell it when I’m done. After all, you can have the best product in the world, but if you don’t know how to sell it, then what’s the point!

    I’ll be sure to read this post again.

    • Hi Matt,

      I know it’s a year ago you made this post; I’d like to know how far you’ve come with your product creation. I could promote for you, you know


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