I’ve got a little bit of a rant today…
I don’t do this often.
I think it’s high-time that we had a wake-up call
in this industry.
You see – this business has been good to me.
I eat, sleep, and breathe this stuff.
It’s like the best video game on earth :)
But there are some others out there who want to
ruin it for the rest of us.
Instead of providing massive value, they’re shelling
out crap and putting a pretty bow on it.
There are other marketers who pretend to “care” about
their customers – but don’t seem to be able to answer
Also not cool.
There are others who are trying to build “relationships”
with other marketers but at the end of the day – all
they really want is for them to promote their product.
Definitely not cool.
A relationship online is just like a relationship offline.
It’s a LOT more than just contacting someone when you
want them to promote for you.
Think about the people in your life who ONLY call when
they ‘need’ something. You probably avoid even answering
the phone if you have caller id :)
Building a relationship means YOU put in the effort first.
It means asking about their family. It means caring your
face off. It means asking the OTHER person what YOU can
do for them FIRST!!
Lots of people think you need 100’s of JV partners…
But the truth is you only need a handful of ‘strategic’
partners. People like you who are committed to providing
massive value to their customers and subscribers.
Things start to snowball from there.
If you look at any of the most successful businesses
online – you’ll find that almost ALL of them have
formed strategic alliances with other marketers.
No one gets to the top by themselves. You simply cannot
build your business to its greatest potential without
also building relationships with other like-minded entrepreneurs.
Give unconditionally – and it will come back 100x.
And if it doesn’t – don’t worry about it.
Being a good person ALWAYS wins out.
Sure… sometimes it’s hard.
Sometimes it includes many late nights and coffee refills ;)
But it’s worth it!
Business is a creative outlet.
A chance to serve at a higher level.
And at the end of the day, building a business
is one of the greatest journeys you’ll ever take.
So keep it REAL!
And do it right.