The Power of Big, Hairy, Audacious Goals

I have a secret.

But I’m not sure if I should tell you.

I mean, it pretty much lets me do whatever I want. It has been the key to achieving my biggest goals over the past couple of years.

It’s allowed me to defy the odds, blow past any obstacle, and achieve things I never thought possible.

Ok. So what’s my secret.

…. It’s the power of big, hairy, audacious goals.

2009 is in full swing, and I’ve already been feeling the power of my big, hairy, audacious goals.

… because little puny goals just don’t cut it.

I want goals that cause me to jump out of bed in the morning.

Now, to give you an example, I’m going to share with you, my 3 big, hairy audacious goals for 2009…

1. My first goal is to run 2009 miles in 2009. Now, I’ve been running since high school, so this is entirely within my reach, but it still requires me to stretch. And good golly, it’s just plain exciting. (Or maybe I’m just a running geek that get’s a thrill out of that kind of thing ;)

But it doesn’t stop there. You MUST define what you need to do EACH DAY to reach that goal. One of the biggest keys to achieving your goals is to make very specific goals.

For my running goal, I’ll need to run 5-miles per day (and one of those days will be a 10-miler)

And so far, I’m right on track.

Today I ran 5 miles in the pouring rain. (And it was awesome!)

Everyday I prove to myself that I defy the odds, and this translates into all areas of my life.

2. My second goal is to read one book per week. This week I read “Blue Ocean Strategy: How to Create Uncotested Market Space and Make Competition Irrelevant”.

Next week I will be reading “The Starbucks Experience” by Joseph Michelli.

And although reading a book every week might sound like a lot, it’s really not. I only read about 30 minutes at night before I go to sleep. That short time-period allows me to gain a HUGE amount of knowledge (especially over the course of a year).

I’ve dedicated myself to continuous learning because I know the power of knowledge. We’re living in a world of change and the winners are those who consistently stay ahead of the curve.

3. My final goal this year is to create a monthly membership program that matches my current income. There’s a HUGE DIFFERENCE between monthly recurring income and the traditional income you earn in your business from affiliate promotions, product launches, etc…

You see, if I don’t do any work next month, my income is going to take a big hit. But if you’re running a membership program, you’re going to be generating passive, monthly income, even if you decide to take the month off. Plus, all of the content can be delivered on autopilot.

This is one of the biggest benefits of recurring income. It creates passive income that you literally can NOT turn off unless you shut your site down.

Plus, running a membership site frees up your time to focus on other projects because you no longer have to worry about constantly creating new offers, writing new salesletters, and driving more traffic.

And like all of my goals, I have very SPECIFIC daily tasks to ensure that I reach this goal.

This year, I’m focusing on building leverage into my business.

That means building my list of subscribers (which is hands-down one of THE biggest leverage points in your business.)

I’m also focusing on multiple types of integration marketing, which includes perpetual ad swaps, thank-you page swaps, etc…

Some other big leverage points in your business include your relationship with other marketers, your affiliate program, and continuous testing. Think about it, if you raise the conversion of your sales letter from 1% to 2%, you’ve just doubled your income.

One of the biggest keys in business is to focus on those tasks that produce the greatest results.

It comes down to the 80/20 rule. You must focus on a small set of tasks that produces the greatest results. Dedicate yourself to a concentrated effort on the few elements that matter most.

Focus on your most important tasks.

As soon as you wake up in the morning, write down your 3 most important action steps for the day. These are the actions that are going to bring you closer to your business goals.

This is what I do in the morning…

I write down my 3 most important tasks for the day. (the ones that are going to grow my business.)

Then, first thing in the morning, I complete THE most important task on that list. That way, I have moved myself one step closer to my goal before most people have even got out of bed.

Now, this routine is critical…

By starting off the day by completing your most important task, you’ll find that the rest of your day follows suit, encouraging further productivity. You’ve tapped into a flow of productivity.

The key to success is doing something EVERY DAY that puts you closer and closer to your goal. Bite off one chunk at a time and you will soon find yourself achieving things you never thought possible.

One little action step at a time…

Here’s to a big, hairy, audacious 2009!


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