2010 has arrived and I am super excited about the year ahead. But first, I want to take one final look at 2009.
2009 was an amazing year for me and I’ve learned quite a few golden nuggets that have literally transformed my business. In this article, I would like to share those with you.
The first, and certainly one of the most impactful lessons I’ve learned this year is the power of video sales letters.
Video sales letters have increased my conversion rate from 2% to 10%.
Now, I want you to imagine for a moment what it would mean for your business if you were able to generate double-digit conversions.
Personally, as you probably already know, I don’t believe there is a big red easy button online, but this is literally the fastest shortcut I know to creating a high-converting sales process.
The best part is that you don’t have to be a world-class copywriter to create killer video sales letters. In fact, I pretty much stink at traditional sales letters. But, I have found a very effective formula for creating highly-converting video sales letters. So that means that you can do this too. There are no super human abilities required here.
You simply follow the formula and get results that are USUALLY reserved for highly-paid copywriters.
In fact, I have a free webinar that will teach you my exact formula. You can check it out at:
If you take the information in the video above and actually start implementing it, you will see a HUGE transformation in your business in 2010.
Speed of Implementation
Speaking of implementation, that’s another key that has transformed
my business in 2010…. speed of implementation. You’ve probably heard
before that money likes speed. And it’s true.
Success comes to those who take action.
In business, speed of implementation is the name of the game.
No one is going to give you a perfect business plan or the exact steps that you need to take. This is not like a job where someone tells you exactly what you need to do each day.
You are in charge of your own success.
And that means doing things before you’re comfortable doing them.
That means implementing even when you’re unsure of what the outcome might be.
You’d be surprised how many people fail online because they simply take too long trying to perfect everything.
To achieve success online, you must fail as fast as humanly possible.
Failure is the key to progress.
The faster you fail, the faster you’re going to succeed. Now, it may sound counter-intuitive but it’s true. Especially when building a business.
Think about anything you’ve done in life. Let’s use sports as an example.
Let’s take baseball. When you first start, you fail… A LOT. But that
failure is simply a result and it leads you closer and closer to success.
Unfortunately, our society does not value the power of failure. In school, we’re taught on a daily basis that failure is bad. But in reality, it’s the ONLY way to get to success.
If you don’t take action, nothing happens. You can learn and learn and learn. You can plan out the best marketing strategies in the world. But if you don’t execute… nothing happens.
The faster you get something out there, the faster you’re going to make money.
At the end of the day, the key is speed of implementation.
The third key to my growth in 2009 has been focusing on high-leverage
As you probably know, your list of subscribers is one of the most important assets in your business. It’s also one of the biggest leverage points in your business.
You can leverage your list of subscribers at any time to funnel thousands of visitors to the website of your choice.
Unfortunately, I see way too many people online going for the one-off sale and trying to sell first before they get people on their list. BIG NO NO!!
If you want to create a real business online, then you will focus all of
your attention and marketing efforts on sending people to a squeeze page where you can build a list of subscribers.
If you don’t build a list, you’ll be missing out on 95% of your potential
revenue. It’s that simple.
So in my business, I focus on the high-leverage activities that are going to grow my list the fastest.
The high-leverage activities in my business include things like:
Ad Swaps/Autoresponder Swaps
High-Profile Content Syndication
Interviews/Webinars/Teleseminars/ & Telesummits
Creating Pillar Content
Testing for Maximum Conversion
These are the activities that are going to grow my list the fastest.
These are the activities that every time I do them, they always have a huge impact on growing my business. I actually have a piece of paper taped to my desk with all of my high-leverage activities so I can stay zoned in on the most productive tasks.
It’s the 80/20 rule in action, which says that 20% of your efforts
create 80% of your results.
The key to maximizing your results is to focus on the high-leverage
activities in our business that create 80% of your results.
Unfortunately, it’s easy to get lost in the minutiae of running a business.
But if you want to win in the game of business, you must zone in those
high-leverage activities that are going to produce the greatest result.
Otherwise, you’ll simply be spinning your wheels.
If you do just ONE high-leverage activity per day, you are going to create exponential growth in your business this year.
One of the best ways to identify your high-leverage activities is to ask
yourself the question “If I could only work 2 hours per day in my business, what would I do during those 2 hours to grow my business?”
By doing this you will actually force yourself to identify the money-making activities in your business.
The Power of a Low Front-End Offer
The fourth thing I’ve learned this year is the power of a low-end front offer.
By creating a low barrier front-end offer, you will get exponentially more people into your sales funnel. The whole goal of your front-end offer is to get as many people into your sales funnel as possible. You want to find who the “buyers” are on your list.
So you want to reduce all possible friction and create a low-barrier to
Once they are in your funnel, it’s much easier to sell them follow-up
products of increasing value and price.
But the hardest sell is that first one. So make sure that you have an
In fact, I would even suggest that you create a $1-trial, or even a free + shipping and handling offer just so that you can get as many people into your sales funnel as possible.
I would also strongly suggest that you attach your offer into a continuity program because it’s going to make a dramatic difference to your visitor value.
One of the most powerful things you can do in your business is to create a $1 trial or a free + shipping and handling offer. This is going to funnel a HUGE portion of your subscribers into your membership site (which will then pay you on a monthly basis).
So the idea here is to give them MASSIVE value right up front to get them to try out your membership site. The biggest key here is to really provide incredible value. Your “offer” is the key to making this work and convert like crazy. That’s why people practically give away their home study courses and only require you to pay shipping and handling. Because they want you to get a taste of the kind of value they provide and funnel you into their membership site. And if they’re doing their job right, you’ll want to remain a member.
Continuity allows you to get triple the conversion than if you sold the
product right up front. I get about a 10% sales conversion rate on my
$1 trial offer for the Super Affiliate Club. Now, I haven’t tracked
the retention rate yet, but the average membership site gets a 3-month retention rate. Now, of course, I’ll be doing everything I can to increase that, but let’s just use that as our example figure here.
So the monthly cost for the Super Affiliate Club is $39 x 3 months = $117.
Now, imagine for a moment trying to sell a $117 product right up front at a 10% conversion rate. It would be dead hard and nearly impossible. But by creating a $1 trial attached to continuity you’re able to instantly skyrocket your visitor value and your conversion rate. Very very powerful.
Deepen Your Sales Funnel
You can then instantly increase the visitor value once again by expanding your sales funnel through a series of upsells and backend products.
There’s a certain group of people that will ALWAYS want to go to a higher level with you. They WANT to pay you a premium for a higher level of service.
So you MUST create higher and higher levels of value proposition.
If you don’t, they’ll simply find it somewhere else.
You can find a prime example of this on airplanes. Any time you ride in an airplane, you’ll find that “first class” is always full. ALWAYS. Because
there’s always a group of people who want that extra level of value.
Your goal is to focus on creating ONE well-oiled sales funnel. You send
ALL of your traffic to a squeeze page, which then offers them a $1 Trial with Continuity. You then offer them a series of upsells (which offer related products of increasing value). The upsells should essentially be no-brainers that bolt on extra value to the main product. And there will ALWAYS be people who want the higher level of value. So if you don’t offer it to them, you’re simply leaving money on the table.
You should also develop high-end backend products such as a $497 E-Class and a $997 Boxset.
The higher level products should be offered within the first month that
someone signs onto your subscriber list, because that’s when they’re the hottest and most interested in whatever you have to offer.
And finally, one of the biggest impacts on my business in 2009 are mentors.
I make it a rule in my business to have a personal coach at all times. Now, keep in mind that this can be very costly. One-on-one coaching generally cost about $1,000 per month. However, it’s going to save you YEARS of trial and error. With a coach, you will achieve your goals exponentially faster. My business started growing by leaps and bounds once I brought a personal coach on board.
A coach provides you with the accountability needed to get things done 10 times faster and they hold your hand every step of the way so that you ALWAYS know exactly what needs to be done next. There’s no second guessing yourself.
Imagine how powerful that would be in your business… having someone who can answer any of your questions and guide you step-by-step to your goal.
Having a mentor has been one of the biggest keys to my success.
First, because of the incredible amount of accountability it provides. And secondly, because I am able to model after someone who is already doing what I want to achieve. Very very powerful.
I hope you enjoyed getting a bit of insight into what I’ve learned in 2009. But I’d really love to hear what you’ve learned in 2009 and what you’re planning for 2010. So please leave your comments below and here’s to an exciting and successful 2010!